Stylist’s Pick: Destroyed Joggers

A little lived in and a lot loved. Doesn’t get much cooler than new Distressed Joggers! Erin encourages you to stay on the comfort of your couch in these new joggers, but if you must go out, Gola Specialist Sneakers are the cutest addition for running around town.

Stylist’s Pick: Destroyed Joggers

Stylist’s Pick: Destroyed Joggers

Stylist’s Pick: Destroyed Joggers

Our newest Real Me Push Up is coming in hot with new shades! It’s totally ok to show a little peek of the strap when it’s as pretty as this lilac color. Pair it with the cute smocking details of our Seamless Undies, and add this fun Lace Trim Flowy Tank to dress up your lazy-day style. Its fall florals keep the summer spirit alive, and you can always layer your go-to Aerie Cardi on top when it gets chilly.Stylist’s Pick: Destroyed Joggers

Stylist’s Pick: Destroyed Joggers

With 10 colors, you’ll have a pair of Distressed Joggers to go with everything in your closet. Happy cozy times!

Real Talk With Sarah Ribble

Not only does Sarah Ribble design Aerie bras, she rocked them in our latest #AerieREAL photoshoot! Find out why Sarah wanted to join the shoot and how #AerieREAL has influenced her work here at Aerie.

Real Talk With Sarah Ribble

Why did you want to be a part of this #AerieREAL bra photoshoot?

I wanted to show that Aerie bras are made by real women for real women! In the design office, we talk a lot about body positivity and how to make our customers feel empowered, but I experience self-doubt and insecurity as much as the next person. I’d be lying if I said I wasn’t a little nervous about this photoshoot. I don’t make a habit of dancing around in my underwear in front of cameras! But I had such an amazing time and everyone on set was so encouraging and uplifting. I hope that by participating in this campaign I’ll inspire other women to love and appreciate their bodies as much as I’ve come to love and appreciate my own.

Real Talk With Sarah RibbleHas #AerieREAL influenced your bra designs?

Absolutely! #AerieREAL is all about comfort! There’s nothing worse than an uncomfortable bra. We’ve all experienced a too-tight band, a pokey underwire, or a strap that digs in. At Aerie, we design bras that our customers will love to wear! For example, the idea behind our Real Me bra collection was that the bras should feel “painted on” – almost like a second skin. Every time I design a bra I ask myself, “Is it comfortable? Is it functional? Is it beautiful?” An Aerie bra has to be all three!

Real Talk With Sarah Ribble

What is your favorite bra from the new collections?

My favorite bra is the Real Sunnie Lightly Lined Wireless. It’s such an effortless style!

How does that bra make you feel?

The Real Sunnie Lightly Lined Wireless bra makes me feel so confident! I truly love this bra ❤ It supports me all day, but I honestly forget that I’m wearing it – it’s so comfy!

What makes you #AerieREAL?

I think #AerieREAL means loving the things about yourself that other people might not. Loving and proudly displaying anything that “society” tells us to be ashamed of. For me, that means freckles, cellulite, stretch marks, etc. These things are a part of who we are and we should embrace them whole-heartedly. Loving your imperfections… That’s #AerieREAL.

Go behind the scenes on our latest #AerieREAL photoshoot!

We asked: Want to wear bras that make you feel real good? You said: YES!

Go behind the scenes on our latest #AerieREAL photoshoot!Our newest #AerieREAL faces came from all across the country (and Canada!) for a bra photoshoot unlike any we’ve ever done. Over 10 days of shooting, 10 groups of women came together to shine and share their stories.

Go behind the scenes on our latest #AerieREAL photoshoot!And this is what #AerieREAL is all about. YOU! In our all-new bras. Feeling real good.

Go behind the scenes on our latest #AerieREAL photoshoot!“Everywhere you have women just, it seems, tearing each other down. But this whole experience has been nothing but positive and encouraging. We can celebrate things about each other that we love and admire.” –Anna

Go behind the scenes on our latest #AerieREAL photoshoot!Every day started with some natural beauty love from Patty and Leah, our amazing hair and makeup artists. These ladies didn’t stay behind the scenes the whole time—they both joined the photoshoot!

Go behind the scenes on our latest #AerieREAL photoshoot!#AerieREAL is more of a mindset than anything. It’s feeling comfortable in your own skin and realizing that your flaws aren’t really negative things. They’re things that make you special, they’re things that make you an individual. #AerieREAL is just that mindset, just radiating through.” –Rachel (feeling real good with her sister Shannon!)

Go behind the scenes on our latest #AerieREAL photoshoot!Photographers Andrew and Alex shot each woman in multiple outfits and most importantly… bras that they feel real good in.

Go behind the scenes on our latest #AerieREAL photoshoot!You can find every single person from our photoshoot rocking Aerie bras proudly at Aerie.com, in Aerie stores and on social media.

Go behind the scenes on our latest #AerieREAL photoshoot!“For me, #AerieREAL is just completely loving yourself and finally being able to accept who you really are. Because your body loves you. And every cell in your body is working to take care of you every single day, so you need to love it back. Everything that you are, all your stretch marks, all your scars, are there for a reason.” –Grace

Go behind the scenes on our latest #AerieREAL photoshoot!This photoshoot wasn’t just about the images— each person had so much #AerieREAL love to share. Every group did their own Real Talk, sharing their advice for other women, what the experience of the shoot was like, their thoughts on change and so much more. Stay tuned for our Real Talk series on Instagram.

Go behind the scenes on our latest #AerieREAL photoshoot!A staple of the shoot—the couch of love! Each person signed it and shared their words of inspiration.

Go behind the scenes on our latest #AerieREAL photoshoot!Pretty soon, it was all filled up with LOTS of #AerieREAL inspo.

Go behind the scenes on our latest #AerieREAL photoshoot!You can see all of these amazing women at Aerie.com and in stores now! We’ll be sharing lots from our photoshoot all month long.

Go behind the scenes on our latest #AerieREAL photoshoot!

Stylist’s Picks: Crochet all day Aerie day

All day Aerie day… our newest Crochet lace is it!

 

Your softest separates can still make a pretty chill outfit. Erin pulled together some new updates on your old favorites to make your look better than ever!

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You haven’t felt soft until you’ve felt this Plush Jogger. Throw a bandana in your pocket for some flair, and you’ll be cute and comfy!

 

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The crochet lace on this high neck bralette is made for every single day. Match the blues in your bralette with the new shine elastic on this Real Soft® Stretch Cotton Boybrief undie.

 

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What’s a chill day without comfy Velvet Slides? They’re the best way to complete your lounging look!

Real Talk with Aysha Emmerson

Aysha Emmerson founded Self.I.E. (Self Inspiration and Empowerment) Camps to help girls in their pre-teen years. Read on to find out what inspired Aysha to become an advocate for empowerment and learn more about the camps that bring girls together at such an important time in their lives.

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What inspired you to create Self.I.E. Camps?

My fervent belief in the powerful strides girls can take when they support one another drove me to create Self.I.E Camps. I experienced this support from inspiring young women double my age when I was hospitalized with anorexia as an eight-year-old. I battled with this life-threatening disorder from ages seven to twelve. The unkind words and actions that were all too common in middle school only made my struggle worse. I watched my peers’ attempts to conform, while wearing my own feelings of not being “good enough.” In high school, as I found my niche and grew a stronger voice, things began to change for me. I realized that I was not alone in my experience of insecurity and isolation. Believing that no other girl should have to hurt like I did—I heard my call to action. I could not find a pre-existing venue to help inspire and empower younger girls using the approach that I felt was needed, so I decided to create my own.

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Tell us about how your camps empower girls and young women & why that’s important to you.

I believe that our uniqueness is what makes us beautiful and I have experienced the pain that comes from struggling to change the body we are born into. I no longer want to live in a culture that perpetuates an unattainable image of beauty. I no longer want to see girls’ and boys’ true selves be degraded by their own low self-esteem, which can lead to any number of serious issues that inhibit an individual’s capacity to reach their potential. I no longer want to feel helpless to a situation that I can help improve. I want everyone to embrace themselves and each other.5 Days_Themes

Self.I.E (Self Inspiration and Empowerment) is a day-camp for girls entering grades 5 and 6. Led by high-school students, the camp includes activities and reflections designed to build a strong sense of self and skills to navigate the pre-teen world. Each day of the camp centers around one of five themes: self-care, self-acceptance, self-expression, self-defence, and self-to-others. The goal is to help participants at a vulnerable age develop a rich appreciation and understanding of themselves, allowing them to build resilience and flourish, while also enabling them to support other girls and give back to their communities. It creates a safe space where girls entering middle school can come to see the value in being themselves and can be given love and support from their peers and positive teen role models, who were in their shoes just a few years earlier. In addition, sharing and role modelling Self.I.E’s five themes helps the camp counselors to better embody these lessons in our own lives, while strengthening their confidence as leaders.

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What would you tell your ten-year-old self?

To my ten-year-old self: you deserve kindness. Surround yourself with people who make you feel good about yourself and who accept you as you are—and if you can’t find them just yet, hold on a little longer—they do exist. Treat yourself as you would treat others. Be kind, be patient, be accepting, and know that it is okay to be confident in who you are. Stop focusing on others’ opinions and focus on what you think of yourself. In the end, that’s all that matters.

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What advice do you have for someone who is struggling?

Find trust. Trust the resilience of life’s little joys. Trust that there are people who care about you and who can help you. Trust what your own body is telling you. Trust that you can and will get through this. Like when you are on the last stretch of a run and all you want to do is quit, physically override any negative thoughts with each step you take—no matter how small. Trust that you and others have crossed a finish line before and can do it again.

Final Reflection

What makes you #AerieREAL?

I am #AerieREAL because I believe our real selves are our best selves. I live each day with the intention of lifting others up and building their self-confidence. I see the world through an accepting lens, recognizing the beauty in everyone and everything. I focus on the things I do control—who I am and how I treat others—rather than the way I look or what others think of me. I recognize that I will always have my flaws and challenges but that these are an important part of the real me and the person I am becoming. By using my voice and personal story I hope to inspire and support others, while helping to bring about social change.