Real Talk with Lorna Jane

Lorna Jane had us at: Move. Nourish Believe.

It’s not just the story behind the Australian brand’s activewear, it’s in everything that Lorna Jane stands for. We’re so excited to showcase this amazing brand in the Aerie Spring Street pop-up shop and at, and even more excited to get to know Lorna Jane herself! Read on for our interview.

Real Talk with Lorna Jane

What inspired you to launch Lorna Jane?

LJ: Believe it or not, it wasn’t actually a conscious decision to build my business or a brand – I was just working as a fitness instructor and I couldn’t find any activewear that inspired me to work out – so I started to make my own. When I started wearing my designs to the gym, all the women in my classes wanted them too so I started taking orders, and it just grew from there. I’d always had a knack for sewing and used to crochet bikinis for all of my friends in high school, but it wasn’t until patterns and fabric had completely taken over most of my house that I realized just how big this could be. So I quit my full time job, and decided to take designing activewear more seriously – and I’ve never looked back!

You coined the term “activewear” in 1989 – what is your go-to fitness outfit?

LJ: I know, can you believe it! And now it’s an entire category. I had to come up with a name that allowed women to wear their fitness clothing beyond their workouts because at the time it was all running gear, or yoga pants, or gym shorts etc. I just wanted my customers to wear Lorna Jane products all day so that they could BE MORE ACTIVE – and so Activewear was born.

I have to admit, I wear activewear, everywhere, and from the office, right through to TV appearances, you name it, I’ve done it #inmyactivewear! My go-to outfit would have to be a pair of my favorite black tights, a slouchy gym tank or T-shirt, a maximum support sports bra and a chambray shirt tied around my waist. It lets me go from work to my workout – and the only thing I have to change is my shoes!

Your Active Living philosophy has evolved into a global movement. What is the first step for #AerieREAL girls to begin incorporating this philosophy into a daily practice?

LJ: The great thing about Active Living is that it makes being fit and healthy easy by breaking it down into the daily practice of MOVE NOURISH and BELIEVE. It’s as simple as committing to move your body, nourish your body and have a positive mindset every day. And the best thing is that you only have make small changes each day but overtime you will be changing how you think and how you want to live your life. So today for example, my move is to hold a yoga pose for an extra 20 seconds, my nourish is to drink more water and my believe is to smile at everyone I see. Trust me, once you start setting yourself MNB intentions every morning, it will just become habit, it won’t take any effort at all and you will be a fitter and heathier version of yourself.

Real Talk with Lorna Jane

What advice do you have for aspiring entrepreneurs?

LJ: To believe in yourself and back your ideas 100%. Because it will take everything you’ve got to make your dreams a reality and if you don’t believe wholeheartedly in what you do, then nobody else will!  People thought I was crazy 27 years ago when I told them I was going to design activewear and people would wear it everywhere – but never once did I doubt my vision or feel like giving up when the going got tough. Because that’s what it takes!

What is your favorite piece from the Lorna Jane collection?

LJ: Now that’s a hard one! But if I have to choose I would say that my favorite pieces are always the ones with inspirational sayings on them. I really do believe in the power of positivity and when I’m wearing activewear with words like No Excuses, Never Give Up or Workout Warrior on them it really does motivate and inspire me through my workouts and also in life.

What makes you #AerieREAL?

LJ: I started designing activewear because I wanted to inspire women to work out, but over the years it has become so much more than that! I still want all women to be fit and healthy but I also want to inspire them to love and believe in themselves and to create amazing lives for themselves.  As women, we have the tendency to compare ourselves to others and get fixated on what we don’t like about ourselves instead of celebrating what we love!  This needs to change and I’m determined to help women build a healthy relationship with themselves so they can go through their life with self-love, self-belief and confidence!


For more inspiration from Lorna, follow her on Instagram @ljclarkson.

Real Talk with Lorna Jane

Need some summer workout inspo? Check out our 10-minute beach workout!

Love The Swim You’re In! #AerieREAL


Love the swim you’re in! For the second year in a row, we’re asking #AerieREAL girls to help us bring body positivity to the beach and beyond. For every 100% unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association.

To keep up with all the love, follow us on Twitter and Instagram. And share your photos! Tell us why YOU love the swim you’re in and encourage your friends to join, too. Because EVERY body is a perfect beach body.




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Spring Break Playlist

Ready for a getaway? Head to our getaway shop for all the essentials you need to pack your bags for spring break. Only thing missing? Your spring break beats! Check out our playlist below and follow us on Spotify for more of our favorite tunes.

Spring Break Playlist

Shop the look: Panama Hat | Metal Round Glasses | Super Scoop Halter Bikini | Square Tote Bag

Are there songs  you’d like to hear on our next playlist? Comment below & tell us!




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Unplug Meditation With Suze Yalof Schwartz

Get your OM on! We talked to Suze Yalof Schwartz, CEO and Founder of Unplug Meditation, and author of the new book Unplug: A Simple Guide to Meditation for Busy Skeptics and Modern Soul SeekersRead on to find out how she finds time to meditate with a busy schedule, and why you should too!

Unplug Meditation With Suze Yalof Schwartz

What type of practice would you recommend to a beginner who wants to give meditation a try?

SS: My favorite is the 16 second meditation taught to me by Davidji.

What was your inspiration and intention when first opening your studio?

SS: I wanted to learn to meditate with incredible teachers who made it easy, inspirational and fun.  I also wanted a space that was clean and beautiful filled with interesting people. I had no idea the power Unplug would have on so many lives from people experiencing panic attacks, anxiety, pain, cancer and even women just trying to get pregnant. The stories I hear every day blow me away and make me so grateful that I could provide a space for people to heal, connect create and dream.

Days can be hectic…whether it’s final exams, presentations at work or a long to-do list. How do you teach your students to lean on meditation?

SS: Our students know how they feel when they meditate and that is what keeps them coming back. Just taking one class will change your day and more will change your life.

  1. Close your eyes and count your breath
  2. Inhale for 4 seconds through the nose
  3. Hold for 4 seconds
  4. Exhale through the nose for 4 seconds and
  5. Hold for 4 seconds

Counting and breathing at the same time shuts your brain off and slowing down your breath signals to the brain that everything is going to be OK. I like to do this 16 second meditation every time I go through a door.

What’s your most memorable moment and/or experience opening Unplug Meditation?

SS: There have been so many. I think my favorite was when I met a woman who was one of our favorite customers and she was coming in 2 times a day for 4 weeks at her fertility doctor’s recommendation. She had tried invetro 3 times and this was her last chance. When she came in on week 4 and told me she was pregnant we all went crazy! That was one of the happiest days at Unplug. We have so many great stories like that. Lots of hugs and tears of joy.

Unplug Meditation With Suze Yalof Schwartz

Tell us a bit about your book, Unplug: A Simple Guide to Meditation for Busy Skeptics and Modern Soul Seekers. What are you hoping readers take from it?

SS: I wanted to create the book that I wished I had when I was starting out. I would love for the reader to hit the “that was easy” button after they finished and be inspired to meditate daily. I also want them to feel what it does for them because it affects everyone differently. This book is filled with my favorite tips, meditations and a simple explanation of the science behind it and the stories from our clients who experienced the powerful benefits.

Do you have a favorite Aerie product from our Chill. Play. Move. Collection that you find comfort in when meditating?

SS: I am obsessed with the positive messaging tee-shirts “Phones Down Eyes Up” – there are so many amazing ones!

Now tell us, what makes YOU #AerieREAL?

SS: What makes me #AerieREAL? My positive energy. I love life and sharing the things that inspire me with everyone and I think when you flow good energy you end up surrounding yourself with it.
Unplug Meditation With Suze Yalof Schwartz





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Now Trending: Wanderlust Dreams

Set your sights on pretty patterns and boho details with our fave new trend: Wanderlust Dreams.


Tassels, crochet and lace add extra special touches to bralettes, undies, tops and shorts.

Now Trending: Wanderlust Dreams


The bolder, the better! Tops, bottoms and bralettes aren’t the only ones that got a bright new update. We brought boho to your bikini with our Real Obsessed™ swim

Now Trending: Wanderlust Dreams


Flowy peasant tops in fun boho patterns are made for easy layers. Top it off with a floppy hat for extra sunny days!

Now Trending: Wanderlust Dreams




Spring Break Essentials

Spring break starts here! Read on to see what we’ll be taking on our getaways this year


Lip gloss, perfume and a cute pair of sunnies are your on-the-go essentials. Add a hat to shade your pretty face from a long day in the sunshine!

Spring Break Essentials


Bring a bright blanket and fun towel when you’re ready for a lounge break.

Spring Break Essentials


Keep your skin fresh all day (and night) long with a quick hydrating mask and moisturizing lotion—we love our Be Bright scents with notes of gala apple and orange smiles.

Spring Break Essentials

What are your spring break essentials? Comment below and tell us!

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