Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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Holiday Playlist

Whether you’re getting your hygge on at home or hosting a gift swap, this playlist is a must-have for however you’re spending the holidays! Play these songs on repeat for non-stop holiday beats.

Holiday Playlist

Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

What’s your fave remix of an old holiday classic? Comment below & tell us!

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STYLIST’S PICKS: FAVE GIFTS

Need a little gifting inspo? If the girls on your list are like Erin, give them the gift of COZY with her fave gifts this holiday season.

STYLIST’S PICKS: FAVE GIFTS

 

#1: SWEATSHIRTS

STYLIST’S PICKS: FAVE GIFTS

“I have too many sweatshirts,” said no one ever. They’re the easiest to wear and the happiest to unwrap. They’re also “IN!” Take advantage of the trend and gift a favorite from our City Sweatshirt Collection. With 3 styles, there’s an option for every girl: the original oversized City crew, the distressed details on the Downtown crew and the side zips and front ties on the Street Hoodie. With their longer lengths, they’re also MADE for the next gift on Erin’s list…

 

#2: LEGGINGS

STYLIST’S PICKS: FAVE GIFTS

With your help, the girls on your list will never have to wear pants this winter! Pick from our collection of Chill, Play and Move Leggings in 5 fabrics and fits made for everything and anything your friends do. These leggings are for staying in, working out, running around and everything in between.

 

#3: POMS!

STYLIST’S PICKS: FAVE GIFTS

This season’s most fun gifts are pom-tastic! Make winter a little more fun and gift our Pom-Tastic Hats, Snoods and Slippers. They all come with snappable poms that you can pull off and swap in a different mix & match ball of fun!

Want to see more of our fave gifts this season? Shop our holiday gift guide here.

 

 

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Iskra Presents… Our MOST Giftable!

Your one-stop shop for this season’s must-get, must-give gifts! Watch Iskra count down our top 10 cozy faves this holiday.

  1. The City Sweatshirt Collection is back and bigger than ever! These sweats are MADE for your leggings.
  2. NEW Sleep Leggings! In ribbed, waffle and plush styles, these are our softest, coziest, newest leggings. Sleep in them. Stay in them. Wear them out (we won’t tell).
  3. Flannel PJ Sets. A classic is always the right choice!
  4. Layer on the love with Cable Knit Sweaters.
  5. Bralettes and undie sets in our NEW Nordic Lace, inspired by our dreamy trip to Iceland.
  6. Cozy Undie Bundles – the best gifts undie the tree!
  7. Chill Leggings made for every day and everywhere.
  8. Get your Aerie on with our must-have logo undies.
  9. Super soft Play Leggings to take you straight from coffee to class.
  10. POMS! Add a mix & match pom to snap on Pom-Tastic Hats, Snoods and Slippers.

What Aerie faves are on the top of your gift list? Comment below & tell us!

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Give Real. Our Gift Guide Is Here!

We shopped for you! From pom-tastic presents to our coziest sweats, find something for every girl on your list with this season’s holiday gift guide. Read on for our must-get, must-give gifts and shop them all here.

Give Real. Our Gift Guide Is Here!

Most Giftable

Sweaters and Skivvies and City Sweatshirts, oh yes! Our Most Giftable faves this year are all kinds of cozy.

Give Real. Our Gift Guide Is Here!

PJ Mix & Match

Sweet dreams are made of these! Make a matching set with NEW Sleep Leggings, or mix flannel tops and bottoms for a set that’s all you.

Give Real. Our Gift Guide Is Here!

Want a shortie sleep set instead? Our new Sleep Skivvies put the ZZZ in cozy!

Give Real. Our Gift Guide Is Here!

Give Cozy

Give the gift of warmth, starting with this season’s softest new cable knit, chenille and boucle sweaters.

Give Real. Our Gift Guide Is Here!

Stocking Stuffers 

CUTENESS OVERLAD! Get your pom on with Pom-Tastic Hats, Snoods and Slippers, then add a mix and match pom to snap on! Give Real. Our Gift Guide Is Here!

Undie Bundles

Wrap up this season’s best sets, from prints & patterns to logo love to soft & cozy new fabrics.

Give Real. Our Gift Guide Is Here!

What are you gifting the girls on your list this holiday? Comment below and tell us!

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Stylist’s Picks: Velvet

We’ve got a crush… velvet is here! The best part? Our faves are the Aerie way to do velvet—super easy and casual.

ALL THE INFO

Velvet is THE fabric of the season, and it’s all over our stylist’s favorite new arrivals. This super soft and luxe fabric is taking over Erin’s favorite basics—from leggings to undies to tanks.

Stylist's Picks: Velvet

 

WHY ERIN LOVES IT

Velvet is the easiest way to update your fall wardrobe with cozy and cool vibes. Erin brings her heels out when she layers on the velvet, but you can still keep it casual with sneakers.

Stylist's Picks: VelvetStylist's Picks: Velvet

 

HOW TO WEAR IT

Hang out at home in a head-to-toe velvet PJ set, or dress it down and wear it out by pairing our Chill Velvet Legging with our new Downtown Sweatshirt. You can also add an extra layer to your long sleeve shirts or bodysuits by adding a velvet tank on top. Keep it casual and easy, and as always… keep it cozy!

Stylist's Picks: Velvet

Stylist's Picks: Velvet

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