Real Talk With Sun Bum

We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Our team had a chance to sit down with Bryan W., one of the coolest guys from the Sun Bum team to learn a bit more about the newest collection now at Aerie, the need-to-know facts about skincare and most importantly, the story behind their funky logo.


Aerie: Tell us a little bit about yourself! How did you get started working with Sun Bum?

Bryan: It was 2011 and I was at a trade show in Florida. I happened to walk by the Sun Bum booth. It was full of action, tons of people were crowding around to see what this new brand was all about. I made my way through the crowd and was Instantly drawn in by the Ape and all the wood grain bottles. I asked the guy working the booth what’s Sun Bum he replied Sun Care.  It was like nothing I’d ever seen before.  I knew sun care to be a medicine looking bottle like the one my parents forced on me as a child but this was the total opposite.  I knew at that moment this was a company I wanted to be a part of.

Aerie: We love your logo! What’s the story behind the monkey?

Bryan: We got lucky with the logo, people love it. No meaning, we just wanted a big, strong but relaxed character to represent the brand.


Aerie: What is a common misconception about sunscreen?

Bryan: Once you put it on your covered all day. No matter what your doing it’s super important to reapply regularly.

Aerie: We really want a tan this summer…is that a big no-no?

Bryan: Hey we like being tan too, but you just gotta take is slow. Use an SPF 15 or higher, you’ll still get color but without the burn.

Aerie: What’s the difference between SPF 15, SPF 30, and SPF 50? Which is a girl to use?

Bryan: SPF stands for Sun Protection Factor. Below is the approximate percentage of UVB rays blocked depending on SPF rating. The difference is surprisingly small. A higher SPF helps if you are fair skinned or have history of skin cancer. Remember, no sunscreen blocks 100% of UV rays.

SPF 15 = 93% Coverage

SPF 30 = 97% Coverage

SPF 50 = 98% Coverage

SPF 70 = 98.5% Coverage

SPF 100 = 99% Coverage

The main thing that affects protection level is applying it correctly. Dermatologists recommend using 3 tablespoons of sunscreen to protect your whole body. SPF ratings are significantly decreased if you don’t apply enough. Most people only apply 1/3 of the sunscreen they need. Make sure you use enough and don’t neglect hard to reach and easily forgotten places like your ears, feet and upper back.

Aerie: When is the best time to apply sunscreen?

Bryan: Anytime your out in the sun is a good time to apply sunscreen, but again, don’t forget to reapply every few hours.

Shop the Sun Bum collection now at Aerie and at!

Aerie: Why is using SPF lip balm important?

Bryan: Your lips get burn in the same way your skin gets burnt. So why wouldn’t you want to protect your kisser

Aerie: Which Sun Bum product is your favorite?

Bryan: I love my SPF 30 Face Stick. It’s easy to use goes on clear and is travel friendly.

 Thanks for the inside scoop, Bryan!

Be sure to pick up and pack this surf-ready SPF
so you can keep the fun going all day long!



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Our Top 10 Beach Bag Essentials

Whether you’re headed to the beach for a 5-day vacay or just for the day – don’t forget to throw in these faves! Our Top 10 Beach Bag Essentials 1. The Beach Bag – Where else will you carry all of these essentials? Our two musts for a great beach bag: it should be extra big (to fit the goodies listed below) and extra cute. Tip: Pick a bag that is “beach resistant” and can stand up to the sand. Our teams love woven raffia. Sand brushes right off of this effortless, beach-ready material.

2. The Swimsuit – Duh! The best beach day starts with a cute suit. Right now we’re crushing on this sporty zipper colorblocked bandeau and pretty purple halter.

3. The Coverup – Headed to the boardwalk for a snack? From beach shorts to oversized beach shirts – our stylist has got you covered.

4. The Sunscreen – We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Be sure to pick up and pack this surf-ready SPF so you can keep the fun going all day long!

5. The Beauty Must-Haves – We wish that a day at the beach meant instant beach hair, but sometimes our waves need a little encouragement. Try our Beauty For Real For Aerie Salt Spray. It’s ocean in a bottle!

6. The Tunes – Our summer playlist. On repeat.

7. The Sunnies – We have a thing for aviators right now. A classic shape in fun new colors? We’re in!

8. The Flip Flops – Flip flops and sandals should be part of your summer uniform. We love these flip flops from AEO, but to be honest, it was hard to pick just one pair. Can’t we have them all?

9. The Beach Blanket – Be sure to include a blanket to stake out your spot on the beach.

10. The Hat – Top off your packing with a panama-style or floppy hat. It will make catching up on the latest issue of Elle that much easier.

Our Top 10 Beach Bag Essentials

 We asked a few of our summer-ready bloggers what they are bringing to the beach – check out their must-haves below!

“During the warmer months you can always catch me spending the day relaxing at the beach or pool & my beach bag is always filled with my 4 must-haves for the perfect day. I always have sunscreen for both my face & body (Supergoop is my fav!), a hat because while I love laying in the sun and getting a little color, I always keep my face in the shade, my kindle or a couple magazines, & of course sunglasses, my eyes are super sensitive to the sun so they are a must!” – Jackie (Living After Midnite)

“A pair of super cute, but affordable sunnies: I’m about to get real here. I can’t be trusted on the beach with my designer sunnies because I’m active! I either sit on them or I lose them in a big wave. I’m loving this pair of white and gold aviators – kind of my go-to color scheme! If I lose them, I can just pop right back in Aerie and grab another!” – Megan (The Thing She Sees)

“I don’t know about you, but once the warm weather hits most of my weekends are spent at the beach and packing your beach bag properly is crucial for a great day at the beach! Most important first, sunscreen! No one wants to look like a lobster at the end of the day! Secondly, a pair of super cute sunnies. Don’t forget the case too! Sand in sunglasses are no bueno! Third, two towels! Yes, two! One to lay on and one for a pillow. Also, if you get in the water you will have an extra one that isn’t super sandy to dry off with! Lastly, I can’t live without my bluetooth speaker. Great tunes at the beach are a must! – Shannon (Upbeat Soles)

Thanks, girls! Let’s pack this up and get to the beach!

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Best Bra Accessories For Summer

Warm weather means cute tanks, strappy summer dresses and a calendar overflowing with formals, weddings, backyard barbecues and more! In the need of some…support? Don’t worry! We’ve got your back and front covered!

Best Bra Accessories For Summer

 Shop: Bare Bra |  U-Plunge Bra | Outta-Sight Thong

One of our newest products and personal favorites for Summer? Our U-Plunge Bra! Backless, strapless and adorned with adhesive-lined cups, the U-Plunge Bra is best for that low cut dress. Need a sweet solution for a strapless dress? Our Multi-Way Audrey Bra now comes with pretty new details and a better-than-ever fit. Pair it with our Vintage Lace Thong and say goodbye to undie lines! Best Bra Accessories For Summer An on-the-go accessory we can’t live without? Apparel tape! Looking to add a little extra hold? Missing a button? Just add tape. For a quick how-to, our Fit and Style Expert, Jenny Altman, has got you covered
Best Bra Accessories For Summer

Gel Pushup Lifts can be lifesavers when you’re looking for a bit more cleavage or trying to even out “the girls.” Learn how to wear gel pushups in just 30 seconds here. Another favorite bra accessory we can’t live without this summer is our Adjustable Low Back Straps! Great for a low-back dress. Now you see them. Now you don’t!Best Bra Accessories For Summer Before you hit the town, be sure to pick up a few of our beauty faves like a lip gloss or glow stick from Beauty For Real for Aerie and a new Aerie polish! (Available at your local Aerie store.)

Have fun!



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What To Wear: Festival Season

Our summer bucket list is filling up quickly with weekend beach trips, late night runs to the ice cream parlor, days at the pool and more! The events on our list we can’t wait for? Festivals!

Whether you’re picking out what to wear to an upcoming concert or packing for a festival-filled weekend, our stylist, Erin R. pulled her favorite must-haves to get you festival-ready from head-to-toe in a flash.

Day 1: Beachy & Breezy – From lace details to palazzo pants, this effortless look can take you from day to night. During the day, protect yourself from the hot sun with a bit of suntan lotion, sunnies, and a panama hat. At night toss them into a oversized striped tote and dance the night away!


Shop now:  Striped Crop Tank | Tattly Tattoo | Scoop Bikini Top | AEO Cross Strap Sandal | AEO Jewelry

Day 2: Desert After Dark- We’re taking our favorite fall trend into summer and stocking up on shawls and kimonos. This Beach Shawl will become your go-to layer and coverup for when the temperatures drop at night.


Shop Now: Sunnies | Floppy Hat | Backpack | Swedish Hasbeens Slip In Shoes

Day 3: Romp n’ Roll – We’re crushing on the “onesie” trend right now – cozy and cute! Try adding our pastel romantic lace triangle bralette to this beach romper for a comfortable, but feminine touch. Festival2

Shop Now: Sunnies | Floppy Hat | Tattly Tattoo | Striped Pullover Sweater | AEO Flip Flops

How are you styling your Aerie faves this summer? Show us with #AerieREAL!

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Follow Her Friday: Ashley Williams

We’re inspired each day by the stories you share that show how you’re #AerieREAL. This week we’re sharing the story of 26 year-old Ashley Williams, a graduate of University of Southern California who has used her focus in broadcast and digital journalism to launch her own inspirational social network, RIZZARR. Read on below to learn more about Ashley and to follow her journey!

Follow Her Friday: Ashley Williams

Meet Ashley Williams, our Follow Her Friday feature of the week!

Aerie: Hi, Ashley! Can you tell us a bit about RIZZARR?

Ashley: Rizzarr is based on the concept of the ripple effect… how one person can generate ripples of change in the world that can impact numerous people. RIZZARR is a news website that is combined with a social network and is targeted to Millennials. We have an editorial team but we also have a team that works on our product development and managing the social network element. Users can connect with, chat, and inspire their friends and other users from all around the world, but they can also post writing to their profile or submit it to the RIZZARR team to review, edit, and publish out to our main audience. I believe this is a new form of journalism that young people can take part in and really begin to take part in creating change that they wish to see and to disseminate changes or initiatives happening in their community.

Aerie: We love your entrepreneurial spirit. What is your ultimate dream job? 

Ashley: I think my ultimate dream job is doing what I am doing now, which is to own and manage my own company as well as to use it to inspire, empower, and uplift young people around the world. I would love to travel to different countries too as we scale to help with the company’s development. My other ultimate dream job that I wanted was to host my own show for a major news company. I am very thankful to have been given this opportunity early in my career and to been able to see that come to pass.

Follow Her Friday: Ashley Williams

Ashley loves to travel! Here she is in Egypt near the Sphinx. What a shot!

Follow Her Friday: Ashley Williams

Ashley in Spain during her study abroad experience in college.

Aerie: Do you have a role model? If so who is he/ she and why does he/ she inspire you?

Ashley: I do. For me, my role models are Sara Blakely, Oprah Winfrey, Steve Jobs, Chris Guillebeau, President Obama, and my parents. I really admire these individuals because they defied the odds and they stuck to their ultimate passions and dreams, despite all of the setbacks or situations they encountered. They never gave up on their dreams or what they believed in and they have led people to believe that anything is possible and that they too can put a dent in the universe. They just have to believe in themselves and never give up.

Follow Her Friday: Ashley Williams

Ashley and her BFF Anna visiting the Getty Museum in college.

Aerie: What does being #AerieREAL mean to you?
Ashley: It means fully and authentically embracing who you are, who you want to be, and who you will become while never allowing naysayers, doubters, or haters get in the way. Living your life to the fullest with no regrets.

Aerie: Do you have a favorite quote or mantra? Do tell!
Ashley: I do! It’s by Steve Jobs: “Because the people who are crazy enough to think they can change the world, are the ones who do.’

And I just love the mantra of these:

“We cannot become what we need to be by remaining what we are.” –  Max Depree

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

really happy-favorite one

Thanks for sharing the #AerieREAL love, Ashley!

Follow Her Friday: Ashley Williams

Ashley loves mentoring young people. During her career, she often visits schools to talk about journalism and RIZZARR.

Aerie: We must ask – do you have a favorite Aerie bra fit?

Ashley: I like a couple of them. I like Jennifer Lightly Lined, Hannah in Strapless and in Multi-way, and Brooke! I think these all really help with elevating my body more and my curves. And honestly, they are just really comfortable and fit how I want to be presented.

Aerie: Last but, not least…do you have a secret skill or talent? Spill!
Ashley: I used to be really involved in acting and still believe it is one of my passions that I will tap into my later in my life. As a result, I can speak in multiple accents.

Thank you, Ashley! Want to stay in touch with Ashley? Be sure to follow her on Twitter and her network RIZZARR on Instagram!



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How To: Style the Beach Wrap

Light and colorful beach wraps are the must-have accessory to complete our summer wardrobe! This secret weapon will become your go-to for a cool summer evening, a quick and easy office cover-up, or the perfect extra layer for the beach.

Watch Aerie girl, Ebonee below as she shows off step-by-step our 3 favorite ways to wear the beach wrap.

How To: Style the Beach Wrap

#1: The Skirt 

  • Open the wrap completely and slide behind your waist
  • Cross the two ends together the top corners and make a small knot
  • Pull tight and secure the knot close to your waist
  • Looking good, girl!
  • Stylist Tip: If you are looking to shorten the length of your skirt, first fold the scarf in half! 

#2: The Dress

  • Place the wrap around your back and pull the fabric under your arms
  • Wrap the scarf across your chest covering your cute suit
  • Cross the two ends together at the front and tie a secure knot
  • Voila! The perfect cover-up!

#3: The Classic Wrap

  • Hold the wrap at one end and give it a light twist
  • Place the twisted scarf around your neck
  • Drape the scarf around your neck in a loop
  • Fluff and adjust to create lots of volume
  • Ta-da!

Wrap, knot and drape your way to stylishness this summer!

How do you wear your beach wrap? Tell us below or show us with #AerieREAL on Instagram or Twitter!



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