Real Talk – Why You Need A Plunge Bra

A great go-to plunge bra is a necessity in your wardrobe for all your v-neck and scoop neck tops! To learn more about why the plunge is a must-have, join the conversation with Katelin, Aerie’s Associate Manager of Business Strategies, and Jenny, our Fit and Style Expert! Also, get the lowdown on our newest bra, the Charley plunge!

Have style or fit questions for Jenny? Email her at AskJenny@AE.com! We’ll be answering your biggest FAQ’s weekly on the blog. To shop Charley and plunge bras, head to Aerie.com or our Bra Guide to find your perfect fit!

xoxo,

Aerie

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Sleepyhead Style

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Welcome to Dreamland! These cute and cozy looks in our lookbook help you get your beauty rest in style. Even when we’re sleeping, we Aerie girls like to multitask!

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Sail away to Dreamland in our Soft Sleep Boxer in the cutest paper plane print! The pretty side tie means you’re still dressed to impress, even in your dreams.

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Our Hide and Peek Plunge Bralette is made to be seen…so show it off!

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We’re also dreaming of Rachelle’s cute-as-can-be French Bulldog…but her adorable graphic tank and girly Softest Sleep Pant definitely come in close second.

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What’s better than waking up with nothing on your itinerary? This sleep shirt is just made for lazy Sundays. Plus, it’s perfect layered with your favorite leggings for your morning bagel run!

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Feeling matchy? Check this graphic floral tee and undie combo off your shopping list!

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Rise and shine, Aerie girl! Get your day off to a comfy start in your favorite bralette and undie matchup and top it off with our Softest Sleep Robe. And smile…Mondays aren’t so bad!

Check out Aerie.com to shop all the looks from our lookbook now!

Xoxo,

Aerie

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The Go-To Girls Bra Collection

Bras and best friends have a lot of similarities. We’re serious…think about it! You depend on them to keep your outfit in check. You take care of them! They provide support when you need it. Okay,  so maybe the analogy ends there…but you get the point.

This season we’re focusing on the basics that every girl needs to complete her bra wardrobe from Multi-Way and Strapless Bras to Lightly Lined or a va-va voom Pushup! The Go-To Girls include Bridget, Charley, and Blakely…all priced at $20! Read on below to learn a little bit more about each.

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Crystal and Rachelle are wearing our newest bra, Charley! Perfect under v’s and scoops, Charley is a plunge bra with just enough pushup to add a subtle lift. In the center (or the gore) of the bra, there is a key ring that let’s the cups swivel with your body. This works seamlessly with the j-hook in the back for when you want to convert her into a racerback!

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Blakely is back with new pop color lace details as your go-to lightly lined bra. Her soft cotton cups offer demi coverage and is perfect to pair with your favorite tee. What we love? Her neon vintage lace side wings. Go ahead, show her off under your summer tanks!

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Allison and Amber are rocking our Bridget Bra! Bridget is always there for you when you need a little lift! You’ll love her soft, smooth microfiber and lace trim design. She’s offers demi coverage for your lower cut tops. 

Looking for other bra fits to fill your wardrobe needs? Check out Bra Guide! If you have any fit questions, be sure to reach out to our Fit and Style Expert, Jenny Altman at AskJenny@ae.com.

xoxo,

Aerie

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Real Talk – Why You Need A Multi-Way Bra

Join Katelin, Aerie’s Associate Manager of Business Strategies, and Jenny, our Fit and Style Expert, as they explore the Multi-Way Bra! This bra is a must in every girl’s wardrobe. Perfect for your strapless, one-shoulder, or halter dresses and tanks!

If you have any style or fit questions for Jenny, email her at AskJenny@AE.com! We’ll be answering your questions weekly on the blog! Be sure to check out Mia and our other Strapless & Multi-Ways in our Bra Guide here!

xoxo,

Aerie

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What Does #AerieREAL Mean To You?

What does #AerieREAL mean to you? Since the launch of our campaign: “No supermodels. No retouching. The real you is sexy.” we’ve been listening to your answer. Whether it’s the 42,000 tweets that celebrate body confidence and what Aerie REAL means to you or the 9,000 Instagram photos where our community has shared their “no retouching” moments” we have felt the support and positive response for women everywhere to feel comfortable in their own skin…not retouched.

We feature your Aerie REAL stories and moments everyday on Aerie.com, Facebook, Twitter, Tumblr, and Instagram! Today we are featuring 4 girls that truly wowed us with their confidence, drive, and empowering stories.

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Meet Julia, Amy, Cecilie, and Shanni!

The girls were brought to our headquarters for the ultimate Aerie experience: a tour of our lab store, a meeting with Aerie’s Chief Merchandising Offer and Director of Brand Voice, a $200 shopping spree, a private consultation with our Fit and Style Expert, Jenny Altman, and more!

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Watch the video above and read on to check our their personal style and read their stories that inspired us and that we hope inspire others.

P.S. The girls in these images below have not been retouched.

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What Does #AerieREAL Mean To You?

“Being real is accepting your flaws and all. This is something I have struggled with my whole life. Whether it being my height, hips, thunder thighs, and unruly hair. I’ve learned over the years that insecurities are not flaws, but strengths. They make you unique and tell a story. My thunder thighs help me kick butt in sports and show the hard work and early morning training I’ve pushed myself through. My height has made me stretch – literally and figuratively. (Being 5 foot, me and top shelves aren’t exactly best of friends.) It gives me enjoyment when I see the perplexed faces of people who underestimate me because of my size. My hips, that don’t like, show my heritage and make me proud of where my family came from. My unruly crazy curly hair shows me life is unpredictable and beautiful. It’s my trademark no matter how hard I try to change it. I’m better off rocking it and accepting it. No one is perfect, no matter how hard we try to mask it. Our flaws tell a story that we should embrace. It makes us unique. Embrace your flaws. Share your story and be real because imperfections are a beauty to be seen. #AerieREAL – Amy

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Shop: Three Tassel Necklace | Aerie Striped Cover Up (In Store)

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SHANNI_18971Show me someone who’s got no baggage, and I’ll show you someone who’s got no story.” This is a line by my favorite musician, George Watsky. I was always a storyteller; in elementary school I would be asked to give shorter answers with less detail. But now is time to tell my story. I am not normal. I never have been. But my differences make me shine. I am an author; when I was in high school I wrote a book about quantum physics with my father while still studying for history tests and stressing over term papers. I am a feminist; I teach my little sisters that they are equal to their male peers and talk to my friends about rape culture. I am a nerd; I hold Doctor Who marathons, have books spread all over my floor, and spend hours playing computer games. I am a fighter; I have spent the past year fighting my eating disorder and spreading awareness about mental illness. I have baggage, stretch marks, scars, stories, and my purple hair. I am a girl, a sister, a daughter, a feminist, a fighter, a nerd, an author, a storyteller. But most importantly, I am real. Aerie Real.” – Shanni

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Shop: Dolman Open Knit Sweater | Silky Pants (In Store)

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Growing up, my family members would always call me Cindy Crawford because of the birthmark I have on my face. To others, no one really understood why it was there, why it was so big, and would actually give me home remedies to get rid of the mole. I used to dream of getting it removed and would find a way to hide it in public. Once I got to college, everything changed because everyone told me how unique I looked and to embrace what gifts I’ve been given. I love me and my birthmark and we’re not going anywhere! I still get the occasional stares, double takes, and comments, but that doesn’t stop me from keeping it real. I want to show people around the world that it isn’t a bad thing to have an unusual mark on your skin. Everything about you is beautiful and shouldn’t try to hide it like I used to. Embrace it! – Cecilie


julia2JULIA_18326This is Julia, she’s my cousin, my roommate, and my friend. And on top of being all those things she’s talented, driven, and passionate about her dreams. She recently just took a trip through school to Italy for a photography excursion, which is one of her passions that I always find myself in awe after seeing what she creates because they are always so beautiful. I think she knows that she’s good at it because she is so passionate about it. But what I don’t think she ever knows enough is how beautiful she is inside and out, and that is why I am doing this (also because her whole closet is Aerie and I may or may not like to borrow her clothes from time to time. :))  But like I said, Julia is a beautiful girl and I don’t think she quite knows that or embraces that with confidence and that is why I am submitting this little story about her because she would never do it herself. Julia may not find herself to be perfect, but what I see in her is more than what she sees in herself I often think. And that is why I support your #AerieREAL campaign and its aim in promoting natural beauty rather than the unrealistic body images that too many of our girls idealize. Like this photo captures my thrilling Julia’s beauty, free spirit, and zest for life, I think it also has the ability to capture her complete confidence with herself in this moment just as #AerieREAL should do with all women. – Julia was nominated by her cousin, Katelyn

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Congrats once again girls!
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What makes YOU Aerie REAL? Tell us with #AerieREAL on Twitter or write us at social@ae.com.

xoxo,

Aerie

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It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

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Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

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Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

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Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

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