Budweiser Made in America Festival: AEO is the Official Fashion Partner

We are so excited to share with you that we are the official fashion partner of the Budweiser Made in America Festival. The festival will take place coast-to-coast simultaneously during Labor Day weekend at Ben Franklin Parkway in Philadelphia and Grand Park in Los Angeles on Saturday, August 30th and Sunday, August 31st.  Kanye West will headline in both cities, first in Philadelphia along with performances from Pharrell, Rita Ora and Kendrick Lamar, and will then topline the final night in Los Angeles with Iggy Azalea, Imagine Dragons and John Mayer, among countless others. Check out the official music festival posters below for the full line-up for both cities!

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Los Angeles line-up

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 Philadelphia line-up

Watch the Made in America Official Trailer to get pumped up for the festival!

 

Make sure to check back for festival inspired outfits and follow us on InstagramTwitter and Snapchat: officialaeo for live coverage from the events.

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Now Trending for Men: We Fit America

Ok, ok, we know.. this is not a new trend but it is one that needs to stay on your radar this summer or simply forever.  Head-to-toe outfits inspired by all things Americana are all the craze right now in the fashion world. The ivy league collegiate inspired style has been flooding men’s ready to wear runways all year long.  And to keep the look fresh, we’ve added new updates on key pieces to completely transform this timeless trend.

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The Tipped Polo: Not the polo’s you remember. A collision of street inspiration and electric colors reinvent the iconic staple.

Swap out your cuffed prep short’s for a pair of stylish yet comfortable joggers.  Add a patterned hat and bright sneakers to make a laid back bold statement with a touch of prep.

Shop the look:
Tipped Polo
Fleece Jogger Pant
New Balance 515 Sneaker
Triple Strand Leather Bracelet
Global Print Paneled Cap

From polo’s to button downs and varsity jackets — these are just a few of the many ways to piece together your red, white and blue inspired #AEOStyle.  Watch the video below to learn the multiple ways to reinvent the preppy look and check out our lookbook at ae.com.

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Current Obsession: The Silky Lace Kimono Jacket

The Kimono Jacket, our current obsession… Why? Because it is the easiest way to add effortless style to your outfit. With an easy open silhouette and flowy short sleeves, this piece is the perfect lightweight layer to elevate your summer wardrobe.  If you are an avid pinterest, instagram or blog crazed follower then we’re pretty sure you have seen this trend pop up in your feeds over and over again.

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This delicate top is perfect with a bralette and denim shorties

Shop the Look:
Silky Lace Kimono Top
Cutout Bralette
Longhorn Charm Necklace
Vintage Hi-Rise Shortie
Studded Belt Hipsack
DV by Dolce Vita Rhoda Sandal

The kimono has been spotted countless times at beaches across the globe and all over festival grounds at this year’s hottest shows. Take your kimono from the sand and grass to your everyday activities. Whether you are spending your summer days lounging by the pool, doing some retail therapy at the mall or meeting friends for coffee, grab this trendy extra layer and your #AEOStyle has just been launched to the next level.

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 The crocheted lace sleeves add a feminine touch to jeggings and booties

Shop the Look:
Silky Lace Kimono Top
Young Hearts Graphic T-Shirt
Turquoise Pendant Necklace
Jegging
DV by Dolce Vita Clark Bootie

From our favorite fashion bloggers to celebrity style icons including Jessica Alba, Nicole Richie, Mary-Kate and Ashley Olsen, to name a few, all have been spotted wearing their favorite kimono styles. Join the kimono club and challenge yourself to create your perfect look. There are endless ways to outfit the kimono… from mixing with prints and patterns, pairing with skirts and crop tops, wearing over rompers, or just simply with jeans and wedges - basically what we are trying to say is you can wear a kimono with ANYTHING (even your shortalls)!!!

Don’t forget to show us how you styled the kimono trend on Instagram and Twitter with #AEOStyle for a chance to be featured on AE.com.

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Women’s Now Trending: Made to Wander

Whether you’re heading out to lunch with friends or setting out to explore a new part of the city, chambray is always the perfect go to. It’s that cool, casual piece that says you’re care free, but have great style. Pair with a burgundy Midi Short for a pop of color and a floral print sneaker for the perfect combination of comfort and chic.

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Shop the Look:
AEO Chambray Shirt
AE Midi Short
AEO Lace-Up Sneaker

This season it’s all about individual style. Every girl has classic pieces in her closet, but the true test is how you style them. Denim is eternal, so why not start there? Unleash your inner artist by grabbing your favorite pair of distressed denim overalls and pair them with a flowy tank and preppy beanie. You may need to keep your day job, but at least your outfit will scream creative genius.

Click here to check out the men’s Made to Wander trend video!

We want to see your #AEOSTYLE. Share a photo on Instagram or Twitter with #AEOSTYLE for a chance to be featured on AE.com.

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Men’s Now Trending: Made to Wander

Can you ever go wrong with a Plaid Button Down Shirt? The answer is no. It’s rustic and sophisticated at the same time. Don’t ask us how that works, it just does. Pair with a Denim JacketSkinny Khaki Pant and Desert Boot to achieve that perfect #AEOSTYLE.

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Shop the Look:
AE Denim Jacket
AEO Plaid Button Down Shirt
AE Skinny Khaki Pant
Clarks Originals Desert Boot

We’re taking cool and collected to a whole new level this summer. Those classic shorts you can’t live without? We’ve added a desert feel with southwestern-inspired prints and paired them with a traditional Denim Western Shirt. It’s laid-back cool with an expected twist – individual style at its absolute best.

We want to see your #AEOSTYLE. Share a photo on Instagram or Twitter with #AEOSTYLE for a chance to be featured on AE.com.

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Year round staple: the Military jacket

Look no further… your search for the perfect military jacket has come to an end and to top it off we created three versatile looks starring this must have piece to inspire your style. Our fresh take on this timeless trend features a soft cotton canvas body, leather-like long sleeves and a fleece hoodie.  Once you add this jacket to your wardrobe you will soon learn how frequently you will be sporting it or as we simply say: just become obsessed with it. Our favorite way to wear this look is the unexpected way, by pairing the jacket with a feminine dress and boots.  Too daring for you… fear not fashionistas, there is basically no wrong way to wear this jacket – so go ahead, push the style boundaries and create your own military inspired #AEOStyle.

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Toughen up your favorite flirty dress

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 Military jacket paired back to a graphic t-shirt equals effortless cool

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The no brainer look: jeans, white t-shirt and slip-ons

Show us how you style your moto and military jackets with #AEOStyle for a chance to be featured on our blog, twitter and instagram and inspire others with your originality.

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