That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

shoot5

Getting ready!

shoot1

AEO CMO, Michael Leedy (second from Right) with a few of the crew members

shoot10

The crew hard at work

shoot11

AEO Stylists, Preston and Lauren trying to survive the desert heat

shoot4

The dust storms were so intense that production was shut down for half a day

shoot3

That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

Tags: , , , , , , ,

Farewell AEO 2014 Interns!

At the end of every summer we experience the same bittersweet moment as we say goodbye to our amazing interns! One of those talented interns, Tyreke White, spent the summer in our photo studio and demonstrated his talent of creating beautiful imagery. Inspired by his love of the popular blog, turned book, Humans of New York, Tyreke had an idea that goes far beyond the camera lens.  He wanted to create a photo book that would capture the emotion and moments of his fellow colleagues to serve as a reminder of the special friendships formed for years to come.  A project that could be shared and hopefully just the beginning of his life long journey to inspire the world.

Introducing the 2014 AEO Interns:

InternCollage

Row 1, L to R: Kristen Pospychala, Tyreke White, Chelsea Schulze, Megan Lundy, Maria Ilochi, Mark Dai, Kristin Schmidt | Row 2, L to R: Natalia Concepcion, Kirsty Butchart, Allese Kukalis, Angie Minnick, Chris Uhler, Julia Goll, Ellie Seta, Taylor Johns  | Row 3, L to R: Jared Clemmensen, Kelsey Birsic, Timothy McNally, Laura McCanney, Lindsey Barbour, Wesley Jernigan, Ali Garoon, Tara Llewellyn | Row 4, L to R: Tiffany Trinh, Alex D’Angelo, Megan Albright, Abby Einwag, Brian Kang, Brooke Hanby, Nicholas Massina, and Eric Mink

Tyreke put six questions in a hat and had each of his colleagues randomly pull one out with the task to answer the question wholeheartedly.  The responses from each participant is what evoked the emotion that Tyreke caught on film. We chose our favorite answer from each question to share with you below:

What is your greatest fear?
“I’d have to say my biggest fear is not pursuing my dreams and not going after what I think’s most important to me, even if that means being selfish. I just don’t want to be complacent.” – Nick M.

In five years, what do you hope to have accomplished?
“What I hope to have accomplished in five years is a good start to my career coming out of college, maybe even looking at grad school at this point, and really just enjoying what I’m doing, waking up and being happy with where I am.” – Chris U.

To you, what defines true happiness?
“True happiness, to me, means not having to think about being happy because that’s just how you live your life.” – Alex D.

To you, what defines true success?
“I define true happiness as waking up every morning, being excited about the people I’m with, the things that I’m doing, what I value in life and having that surrounding me at all times and being a point of hope, drive, and motivation.” – Kelsey B.

What inspires you?
“What inspires me are people, traveling, and finding beauty in the little things.” – Lindsey B.

Who has been the most influential person in your life and how?
“My mom actually might be superwoman. The best advice she’s given me is to keep laughing no matter the circumstance because laughing will get you through anything. She’s always been right.” – Brooke H.

 

Meet Tyreke White:

“The reason I began my photographic journey five years ago was very simple, I wanted to capture the world. I wanted to capture those fleeting moments that we often times forget about as quickly as they happen, and photography was a good device for this. Photography has allowed me to explore the huge spectrum of human emotions and personalities. Above all, photography has given me a subtle voice, a way to express how I’m feeling and to fearlessly share my story, my passions, and my dreams. Storytelling was the true inspiration for this project, however. It’s all too easy to take for granted the fact that everyone has a unique story worth hearing and remembering. So, when that storytelling is coupled with a shutter-click, the story is immediately ingrained for eternity – in a manner that is not only delicate but also inspiring. It is in this way that I hope to inspire the world. Thank you, AEO, for giving me the opportunity to showcase the stories of my fellow interns. And thank you, Humans of New York, for the photographic inspiration.”

intern, AEOStyle

Wishing you all the success in the world as you conquer your dreams, Tyreke!!

We would love to hear what inspires you and what you think defines true happiness. Tell us in the comments below.

Tags: , , , , ,

It’s all about the Street Scene!

If your style icons include the likes of Zoe Kravitz, Gwen Stefani, Demi Lovato and Rihanna then the street scene trend was made for you! Rock-and-roll aesthetic mixed with oversized sweaters, a pair of fabulous rugged boots and jeans that fit like leggings will give your #AEOSTYLE the perfect edge this school year. Read on for styling tips to create a look that’s casually cool, requires little effort and will make you standout in any crowd.

1.  Start with the basics.  Grab your fave destroyed jeggings paired with a rocker inspired tank or your go-to fitted dress.
2. Toughen up your look with our must-have moto jacket that will make your outfit look expensive and will also carry your summer style through fall.
3. Bring on the bling! Always accessorize with studs, chains and spikes. Layer on our mixed metal bracelets with a stacked spike necklace.
4.  Add a scene stealing shoe. Our leopard print slip-ons or rugged boot will do the job.
5.  Don’t forget the retro element. Mix up your street scene style with acid wash jeans and a cozy flannel tied around your waist.

street2

 This look is inspired by NYC street style.

street1

 Destroyed denim paired with leopard slip-ons provide the perfect amount of edge to this casually cool look.

Want more Street Scene inspiration? Check out our lookbook at ae.com or watch our trend video below.

Tell us what pieces you’re hitting the streets with in the comments below!

Tags: , , , , , ,

Quiz: What undie matches your #AEOStyle personality

We’re having a bum rush today, a.k.a. all undies on sale. And in honor of this celebratory rush, we’re having a contest on Facebook for a chance to win 52 pairs of underwear. Why 52? Well, one for every week of the year, of course! We didn’t want the fun to stop there… so we created a quiz for both guys and gals to determine which pair of underwear matches your #AEOStyle. So go ahead and take our quiz, then head to our Facebook page and enter to be one of four people to win 52 pairs of undies. Don’t stop there, enter aerie’s Facebook quiz too! You can never have too many pairs of underwear, right.. didn’t our moms always say that?

dudettes

Mostly A’s: Lace Waist Boybrief
Sometimes you’re a little soft-spoken and reserved. You’re more at home snuggled on the couch with your favorite DVD than out at the clubs or the Friday night game. You love pretty pastels and cute prints, like these pale pink undies with lace trim.

Mostly B’s: Signature Lace Boybrief
You march to the beat of your own drum. You might be just as happy listening to the latest indie rock tune as you are at an art gallery with your friends or watching a documentary on Netflix. You like your classics with a bit of a twist, like these bright pink lace undies with a waistband inspired by your boyfriend’s boxers.

Mostly C’s: Lace Trim Printed Thong
Who’s the life of the party? YOU ARE! You can’t think of anything better than a night out with friends at the latest club or restaurant (and of course you’re the center of attention). You frequently reach for pieces like these bold animal print undies.

 

dudes
Mostly A’s: Beer 30 Low Rise Trunk
Who’s the life of the party? YOU ARE! You can’t think of anything better than a night out with friends or playing varsity football (and of course you’re the quarterback and team captain). You want your underwear to make a statement, which is why you love wearing trunks with bold, notice-me prints.

Mostly B’s: Striped Boxer
Shy, quiet, reserved, super nice… all words that have been used to describe your personality in the past. People might think you’re a little #normcore, but really, you just like to stick with what works—like a great pair of pinstriped boxers.

Mostly C’s: Pickle Boxer
You march to the beat of your own drum. You might be just as happy listening to the latest indie rock tune as you are at an art gallery with your friends or watching a documentary on Netflix. No one quite has your sense of style, so you always start with boxers with interesting prints (like pickles).

Extra bonus!… Mens Underwear are 3 for $25 and gal’s don’t miss your opportunity to take advantage of our 8/$26.50 Undie Bundle. Don’t forget to check out aerie’s undie bundle offer too!  One day only! 

And don’t forget to tell us your undie match in the comments below!

Tags: , , , ,

7 things we love…

music, books, travel, foodie, aeostyle

Image Source: 1. | 2. | 3. | 4. | 5. | 7. |

Welcome to this week’s edition of 7 Things We Love! Get inspired by all the things inspiring US right now, from what we’re reading and eating to what we’re wearing and listening to. Let us know what you think about our picks in the comments—and give us yours, too!

WHAT WE’RE WEARING: OUR NEW VINTAGE DENIM COLLECTION
Here’s the thing. We really, really, REALLY love jeans. And we’re always coming up with ways to put new twists on all your favorite staples. To that end, we just introduced our new Vintage Denim Collection, which is crafted from our very best fabrics for superior quality and durability. With details like destruction, tinting, sanding and nicking, these jeans are made to look and feel like the favorite pair you’ve had for years. Find Vintage now in some of your favorite fits, from Jegging for girls to Slim Straight for guys.

WHAT WE’RE EATING: BLUEBERRY SALTED CARAMEL POPSICLES
There really isn’t a better way to feel refreshed and happy in the heat of summer than with a popsicle, #amiright? We’re loving this take on the hot day treat from The Healthy Maven, which takes antioxidant-rich (and always delicious) blueberries and pairs them with a gluten-free recipe for homemade popsicles. (The caramel? It’s actually made out of dates!)

WHAT WE’RE READING: SINNER BY MAGGIE STIEFVATER
This is the latest book in Stiefvater’s The Wolves of Mercy Falls series, and just like all the rest, WE. ARE. HOOKED. This series focuses on a pack of werewolves who are human in the summertime and turn into wolves in the wintertime. (It’s WAY better than Twilight, we promise.) Sinner centers in on former rockstar Cole and his girlfriend Isabel (and it’s completely and totally addictive). Read the whole series. You won’t be disappointed. (Oh, and you might want your boyfriend to turn into a werewolf.)

WHAT WE’RE WATCHING: STEP UP ALL IN
The newest movie to hit the Step Up franchise promises to be bigger and better than ever before. More tricks, more dancing, more of the faces from the previous movies that you’ve come to know and love (plus some So You Think You Can Dance favorites/alumni/obsessions like Twitch and Cyrus). Bring on the poppin’ and lockin’.

WHAT WE’RE DOWNLOADING: SIA’S CHANDELIER MUSIC VIDEO
Okay, we have to admit, this was a tough one. We’ve had both this music video and Pharrell’s Come Get It Bae playing on repeat in the office (and our homes) for the past week and a half. But Sia’s got the edge thanks to the fact that she used 11-year-old dancer/wunderkind/all around awesome Maddie Ziegler (yes, one of the girls from Dance Moms) as the star. (The song is pretty awesome, too.) We can’t get enough of Ziegler’s creepy/cool dance moves in this haunting video.

WHAT WE’RE LISTENING TO: MESS IS MINE BY VANCE JOY
Australian singer/songwriter Vance Joy (AKA James Keogh) has officially stolen our music-loving hearts with this song from his latest album, “Dream Your Life Away.” Joy combines folk with pop to create a unique sound that we find ourselves listening to over and over (and over) again.

WHERE WE’RE GOING: MIAMI
From the art-covered Wynwood Walls (where we shot our spring break campaign) to the ridiculously gorgeous sandy beaches and nothing-like-it-anywhere-else nightlife, Miami’s got plenty for you to do and see. Go surfing in South Beach, get a little nature happy at the Miami Beach Botanical Garden, hit the clubs… just make sure you come back with a tan.

Tags: , , , , ,

Guest interview: Photographer Annie Frame

482048_3396949083686_818910396_n

The amazingly talented photographer, Annie Frame

Love our graphic T-shirts? So do we! And we have an extra bonus for you… an interview with the photographer behind two of this season’s T’s: Annie Frame! Get to know this super cool Brooklyn based photographer in our exclusive interview with her below!

Tell us about yourself?
“I grew up in Boston, Massachusetts and moved to Brooklyn, New York five years ago to pursue art and find adventure.”

What is your favorite photograph you have taken and why?
“I can’t say I have a favorite, because it’s always changing and there’s just too many to choose from, but I always love photographing my friends above all else. [Mostly], the simple things, having picnics, going to shows, dancing, laughing, it’s the little things in life, and the people you get to share it with.”

Processed with VSCOcam with f2 preset

What inspires your photography?
“Actually, movies and music inspire my photographs greatly. It really helps me get into a mood, and that makes me imagine me what I want the photo to look like. That and I walk around the city and meet new interesting people every day.”

We featured two of your images on our graphic T-shirts this season; can you tell us the story behind the images and what it means to you to have these sold in AEO stores and online?
“First of all, absolutely thrilled to be on an AEO shirt! The first image, the one of two girls dancing was taken at a show that my friend’s band was playing at. They were in the front having a lot of fun and they seemed so free. I asked them if it was okay for me to take their pictures and they said “sure!” Later I found out they were best friends, and were both professional dancers as well. The other image is of my cat. His name is “little man” and he looks grumpy all the time, but he secretly loves to snuggle.”

annie_blog

{ L to R: Annie’s photograph’s on our Photo Real Graphic Tank and Photo Real Graphic T-shirt }

What’s the best city you have visited and the top city on your bucket list?
“The best city I’ve ever visited is New York City. It was the best then; it’s still the best now. But Tokyo, Japan is definitely top on my list to.”

Tell us one thing about yourself that no one would guess about you?
“I play the drums and I love to dance. I even have a tattoo professing my love for these things.”

To check out this season’s graphic t-shirt collection, head to ae.com and to check out more of Annie’s work, visit her website at annieframe.com.

Tags: , , , , , , ,

Follow

Get every new post delivered to your Inbox.

Join 199 other followers