How To: Layer For Summer

Packing your bags this summer for a few weekend getaways? Plan for layers to make the most of limited suitcase space. Our stylist, Erin R., put together two layered looks to take your #OOTD from brunchin’ to beachin’!

How To: Layer For Summer

Shop now: Triangle Bikini Top | Beach Short | Striped Crop Tank | Beach Backpack
How To: Layer For Summer

Shop now: Triangle Bikini Top | Embroidered Skirt | Ribbed Tank | Panama Hat | Embroidered Tote

Show us your summer style with #AerieSWIM for a chance to be featured on our Instagram or Twitter!


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Real Talk With Sun Bum

We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Our team had a chance to sit down with Bryan W., one of the coolest guys from the Sun Bum team to learn a bit more about the newest collection now at Aerie, the need-to-know facts about skincare and most importantly, the story behind their funky logo.


Aerie: Tell us a little bit about yourself! How did you get started working with Sun Bum?

Bryan: It was 2011 and I was at a trade show in Florida. I happened to walk by the Sun Bum booth. It was full of action, tons of people were crowding around to see what this new brand was all about. I made my way through the crowd and was Instantly drawn in by the Ape and all the wood grain bottles. I asked the guy working the booth what’s Sun Bum he replied Sun Care.  It was like nothing I’d ever seen before.  I knew sun care to be a medicine looking bottle like the one my parents forced on me as a child but this was the total opposite.  I knew at that moment this was a company I wanted to be a part of.

Aerie: We love your logo! What’s the story behind the monkey?

Bryan: We got lucky with the logo, people love it. No meaning, we just wanted a big, strong but relaxed character to represent the brand.


Aerie: What is a common misconception about sunscreen?

Bryan: Once you put it on your covered all day. No matter what your doing it’s super important to reapply regularly.

Aerie: We really want a tan this summer…is that a big no-no?

Bryan: Hey we like being tan too, but you just gotta take is slow. Use an SPF 15 or higher, you’ll still get color but without the burn.

Aerie: What’s the difference between SPF 15, SPF 30, and SPF 50? Which is a girl to use?

Bryan: SPF stands for Sun Protection Factor. Below is the approximate percentage of UVB rays blocked depending on SPF rating. The difference is surprisingly small. A higher SPF helps if you are fair skinned or have history of skin cancer. Remember, no sunscreen blocks 100% of UV rays.

SPF 15 = 93% Coverage

SPF 30 = 97% Coverage

SPF 50 = 98% Coverage

SPF 70 = 98.5% Coverage

SPF 100 = 99% Coverage

The main thing that affects protection level is applying it correctly. Dermatologists recommend using 3 tablespoons of sunscreen to protect your whole body. SPF ratings are significantly decreased if you don’t apply enough. Most people only apply 1/3 of the sunscreen they need. Make sure you use enough and don’t neglect hard to reach and easily forgotten places like your ears, feet and upper back.

Aerie: When is the best time to apply sunscreen?

Bryan: Anytime your out in the sun is a good time to apply sunscreen, but again, don’t forget to reapply every few hours.

Shop the Sun Bum collection now at Aerie and at!

Aerie: Why is using SPF lip balm important?

Bryan: Your lips get burn in the same way your skin gets burnt. So why wouldn’t you want to protect your kisser

Aerie: Which Sun Bum product is your favorite?

Bryan: I love my SPF 30 Face Stick. It’s easy to use goes on clear and is travel friendly.

 Thanks for the inside scoop, Bryan!

Be sure to pick up and pack this surf-ready SPF
so you can keep the fun going all day long!



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Our Top 10 Beach Bag Essentials

Whether you’re headed to the beach for a 5-day vacay or just for the day – don’t forget to throw in these faves! Our Top 10 Beach Bag Essentials 1. The Beach Bag – Where else will you carry all of these essentials? Our two musts for a great beach bag: it should be extra big (to fit the goodies listed below) and extra cute. Tip: Pick a bag that is “beach resistant” and can stand up to the sand. Our teams love woven raffia. Sand brushes right off of this effortless, beach-ready material.

2. The Swimsuit – Duh! The best beach day starts with a cute suit. Right now we’re crushing on this sporty zipper colorblocked bandeau and pretty purple halter.

3. The Coverup – Headed to the boardwalk for a snack? From beach shorts to oversized beach shirts – our stylist has got you covered.

4. The Sunscreen – We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Be sure to pick up and pack this surf-ready SPF so you can keep the fun going all day long!

5. The Beauty Must-Haves – We wish that a day at the beach meant instant beach hair, but sometimes our waves need a little encouragement. Try our Beauty For Real For Aerie Salt Spray. It’s ocean in a bottle!

6. The Tunes – Our summer playlist. On repeat.

7. The Sunnies – We have a thing for aviators right now. A classic shape in fun new colors? We’re in!

8. The Flip Flops – Flip flops and sandals should be part of your summer uniform. We love these flip flops from AEO, but to be honest, it was hard to pick just one pair. Can’t we have them all?

9. The Beach Blanket – Be sure to include a blanket to stake out your spot on the beach.

10. The Hat – Top off your packing with a panama-style or floppy hat. It will make catching up on the latest issue of Elle that much easier.

Our Top 10 Beach Bag Essentials

 We asked a few of our summer-ready bloggers what they are bringing to the beach – check out their must-haves below!

“During the warmer months you can always catch me spending the day relaxing at the beach or pool & my beach bag is always filled with my 4 must-haves for the perfect day. I always have sunscreen for both my face & body (Supergoop is my fav!), a hat because while I love laying in the sun and getting a little color, I always keep my face in the shade, my kindle or a couple magazines, & of course sunglasses, my eyes are super sensitive to the sun so they are a must!” – Jackie (Living After Midnite)

“A pair of super cute, but affordable sunnies: I’m about to get real here. I can’t be trusted on the beach with my designer sunnies because I’m active! I either sit on them or I lose them in a big wave. I’m loving this pair of white and gold aviators – kind of my go-to color scheme! If I lose them, I can just pop right back in Aerie and grab another!” – Megan (The Thing She Sees)

“I don’t know about you, but once the warm weather hits most of my weekends are spent at the beach and packing your beach bag properly is crucial for a great day at the beach! Most important first, sunscreen! No one wants to look like a lobster at the end of the day! Secondly, a pair of super cute sunnies. Don’t forget the case too! Sand in sunglasses are no bueno! Third, two towels! Yes, two! One to lay on and one for a pillow. Also, if you get in the water you will have an extra one that isn’t super sandy to dry off with! Lastly, I can’t live without my bluetooth speaker. Great tunes at the beach are a must! – Shannon (Upbeat Soles)

Thanks, girls! Let’s pack this up and get to the beach!

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Best Bra Accessories For Summer

Warm weather means cute tanks, strappy summer dresses and a calendar overflowing with formals, weddings, backyard barbecues and more! In the need of some…support? Don’t worry! We’ve got your back and front covered!

Best Bra Accessories For Summer

 Shop: Bare Bra |  U-Plunge Bra | Outta-Sight Thong

One of our newest products and personal favorites for Summer? Our U-Plunge Bra! Backless, strapless and adorned with adhesive-lined cups, the U-Plunge Bra is best for that low cut dress. Need a sweet solution for a strapless dress? Our Multi-Way Audrey Bra now comes with pretty new details and a better-than-ever fit. Pair it with our Vintage Lace Thong and say goodbye to undie lines! Best Bra Accessories For Summer An on-the-go accessory we can’t live without? Apparel tape! Looking to add a little extra hold? Missing a button? Just add tape. For a quick how-to, our Fit and Style Expert, Jenny Altman, has got you covered
Best Bra Accessories For Summer

Gel Pushup Lifts can be lifesavers when you’re looking for a bit more cleavage or trying to even out “the girls.” Learn how to wear gel pushups in just 30 seconds here. Another favorite bra accessory we can’t live without this summer is our Adjustable Low Back Straps! Great for a low-back dress. Now you see them. Now you don’t!Best Bra Accessories For Summer Before you hit the town, be sure to pick up a few of our beauty faves like a lip gloss or glow stick from Beauty For Real for Aerie and a new Aerie polish! (Available at your local Aerie store.)

Have fun!



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What To Wear: Festival Season

Our summer bucket list is filling up quickly with weekend beach trips, late night runs to the ice cream parlor, days at the pool and more! The events on our list we can’t wait for? Festivals!

Whether you’re picking out what to wear to an upcoming concert or packing for a festival-filled weekend, our stylist, Erin R. pulled her favorite must-haves to get you festival-ready from head-to-toe in a flash.

Day 1: Beachy & Breezy – From lace details to palazzo pants, this effortless look can take you from day to night. During the day, protect yourself from the hot sun with a bit of suntan lotion, sunnies, and a panama hat. At night toss them into a oversized striped tote and dance the night away!


Shop now:  Striped Crop Tank | Tattly Tattoo | Scoop Bikini Top | AEO Cross Strap Sandal | AEO Jewelry

Day 2: Desert After Dark- We’re taking our favorite fall trend into summer and stocking up on shawls and kimonos. This Beach Shawl will become your go-to layer and coverup for when the temperatures drop at night.


Shop Now: Sunnies | Floppy Hat | Backpack | Swedish Hasbeens Slip In Shoes

Day 3: Romp n’ Roll – We’re crushing on the “onesie” trend right now – cozy and cute! Try adding our pastel romantic lace triangle bralette to this beach romper for a comfortable, but feminine touch. Festival2

Shop Now: Sunnies | Floppy Hat | Tattly Tattoo | Striped Pullover Sweater | AEO Flip Flops

How are you styling your Aerie faves this summer? Show us with #AerieREAL!

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Feelin’ Festive! How to Rock the Tatly Tattoo Trend

Summer’s almost here, Aerie girls! As the rays get warmer and days get longer, one of our favorite parts of summer approaches: festival season! Whether you’re enjoying the music, or just dressing the part, Tatly tattoos are one trend you won’t want to be scene without. (See what we did there?)

Shop Tatly Tattoos at!

Studying up on Spring trends? Don’t forget Tatly tattoos!

Tatly tattoos are super easy to use, and add a little shimmer to your style. Like jewelry, without the jangle! They’re perfect for splashing in the surf, or dancing your heart out to your fave band.

Shop Tatly Tattoos at!

Just seconds to style! Application is easy as 1, 2, 3.

Here’s how to apply your Tatly tattoos:

  • Start with clean, dry skin. Remove clear top sheet & press tattoo firmly against skin.
  • Hold with wet cloth for 30 seconds. Peel off paper & gently rinse tattoo with cool water.
  • Remove with household tape or soap & water.
Shop Tatly Tattoos at!

Layer up for a look that’s all your own.

Mix it up! Play with placement and have fun with patterns and combos. We can’t get enough of the layered look above!

Shop Tatly tattoos at!

A flashy tat adds some glam to your arm party.

Go ahead, get your shine on!

Shop Tatly Tattoos at!

Dive in, Aerie girl!

Share your spark this summer with Tatly tattoos!

How are you rocking them this summer? Show us on Instagram or Twitter with #AerieREAL!



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