V-Day = U-Day

Forget V-Day. This year is all about U-Day! Make yourself happy & show us how you’re celebrating everything you love about YOU. Whether it’s treating yourself to a pint of ice cream or spending the day in a spa, U-Day is about making yourself happy and loving the real you!

Watch the video below to see how some of our #AerieREAL girls are going to be spending U-Day and celebrating themselves!

How will you be spending U-Day? Comment below & tell us!
 
 

 
 

 

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#AerieREAL <3 All Woman Project

We’re so excited to support the All Woman Project on their new campaign and celebrate REAL, unretouched beauty in all women. Started last year by Charli Howard and Clémentine Desseaux, the project aims to challenge the “standard” definition of beauty as shown in fashion and the media. Beauty doesn’t come in one size or color, and the All Woman Project reflects that by featuring a diverse group of women with different body types, ethnicities and ages.

#AerieREAL &lt;3 All Woman ProjectPartnering with these amazing women was an easy decision for our brand. Like the beautiful images in the All Woman Project, all Aerie images feature 100% unretouched women. Beyond no retouching, #AerieREAL is our commitment to empowering and inspiring confidence in all girls, inside and out.

#AerieREAL &lt;3 All Woman ProjectCheck out some of our favorite photos from the new campaign shot by Heather Hazzan, and see more at allwomanproject.com.

As always, love the REAL you!

#AerieREAL &lt;3 All Woman Project

“Perfection does not exist and so we should stop comparing ourselves to anyone else.” – Iskra Lawrence

#AerieREAL &lt;3 All Woman Project

“I want all women to feel free and limitless.” – Clémentine Desseaux

#AerieREAL &lt;3 All Woman Project

“You will have disappointment. You will make mistakes. But just trust the process. Trust that you are exactly where you should be.” – Holly Rilinger

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Get In On The Latest #AerieSWIM

Get ready to get away! 75+ new bikinis and one pieces are here, just in time for spring break. Read on for some of our must-have swim trends of the season. With free shipping and returns at Aerie.com, there’s nothing holding you back from trying them all!

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Swim happy with bright new styles, from sunshiny metallics to poppy corals and floral prints.

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This season is all about one piece, love & happiness! Our Super Scoop One Piece Swimsuit (shown here in green) has a high leg, cheeky fit to flatter all booties. If you have a longer torso, the same style in a longer length is coming to Aerie.com within the month!

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Fun texture details come in every fit this season. Add a little texture to your swim collection with a fringe strapless one piece or a hi-neck crochet bikini top.

What’s your must-have swim trend of the season? Comment below and tell us!
 
 

 
 

 

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ERIN’S OUTFIT OF THE WEEK: HAPPY HUES

Our stylist is sending spring vibes Phil’s way. Wear her happy hues and keep your fingers crossed for Thursday!

ERIN’S OUTFIT OF THE WEEK: HAPPY HUES

Shop Erin’s Look: Embroidered Peasant TopHappy Unlined Plunge Bra Chambray Short | Cutout Cheeky Undie | Street Level Mini Backpack | Aviator Sunglasses | Panama Hat

Our Embroidered Peasant Top has all the breezy, flowy vibes you need to get this spring thing started. Underneath, wear our Happy Unlined Plunge Bra, our newest fit that’s just like your fave bralette, now with underwire support. On the bottom, start the happy blues with our Chambray Short and add more spring shades with our Cutout Cheeky Undie underneath.

Spring starts when you say it does!

ERIN’S OUTFIT OF THE WEEK: HAPPY HUES

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New Aerie Fun Fragrance Collection

Introducing NEW Aerie Fragrances: four new scents for you to love! Fruity, floral, tropical, fresh and feminine, our fragrances are made to help you feel good and smell amazing. You’re already beautiful. These just add a little extra!

Keep an eye out for our sweeps on Insta all week long, where you and 3 friends will get 4 chances to win our entire collection! Click here for official sweeps rules.

 

New Aerie Fun Fragrance Collection4 new scents for you to love!

Aerie REAL, Beach Happy, With Heart and It’s All You come in extra cute (& travel-friendly!) round bottles.

New Aerie Fun Fragrance CollectionThe real you is sexy.

Aerie REAL is a floral and fruity scent with notes of lychee, ballerina rose and pink pepper.

New Aerie Fun Fragrance CollectionSunshine all the time.

Make every day a beach day with Beach Happy, our tropical and fruity scent with notes of wild mango, beach orchid and sandalwood.

New Aerie Fun Fragrance CollectionLuv the real you. xoxoxo

With Heart is made for U-Day! Make yourself happy with this cozy and feminine scent featuring notes of apricot, angelica flower and amber.

New Aerie Fun Fragrance Collection

Feel good & go. Do you, girl!

It’s All You is our soft & fresh scent with notes of pear blossom, bamboo and musk.

Which scent are you most excited to try out? Comment below & tell us!

 

 

 

 

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ERIN’S OUTFIT OF THE WEEK: PRETTY TRACK

Get on the pretty side of the track with our stylist’s outfit of the week! For a feminine take on our favorite sporty trend, style our Track Pant with our new Off-The-Shoulder Peasant Top, a pretty little number with bell sleeves and crochet trim. Add our Audrey Multi-Way Lightly Lined Bra underneath for support that doesn’t show through, and pair it with our floral Cutout Thong. Wear white kicks on the bottom and carry our Square Tote Bag, and you’ll be ready for anything (and look cute while you’re at it)!

ERIN’S OUTFIT OF THE WEEK: PRETTY TRACKShop Erin’s Look: Off-The-Shoulder Peasant Top | Track Pant | Audrey Multi-Way Lightly Lined Bra | Cutout Thong | Square Tote Bag

ERIN’S OUTFIT OF THE WEEK: PRETTY TRACK

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