What to Wear: 4th of July!

OOOHHH! AHHHH! Happy 4th of July! What’s your plan? Backyard BBQ? Pool party with friends? Late night s’mores and fireworks? (Yes, to all please!) Whatever it may be, we picked out our ultimate #OOTD for any fun fourth activities you have planned. Read on below to shop our look! What to Wear: 4th of July!

Tanks work as the perfect cover-up or cute top to a great outfit! We paired our two favorites with our silky pants and crochet lace shorts. Chilling poolside for the 4th? We mixed and matched our striped bandeau with a printed bikini bottom. What goes underneath it all? Our new Mini Cheeky and our Daisy Hidden Wire Bandeau Bra.

What are your plans on the 4th? Tweet us at @Aerie! Have a great weekend!

xoxo,

Aerie

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What Goes Under Your AEO?

…Aerie, of course! From your new summer Midi Shorts and Festival Shorties to your all-time favorite pair of denim, there is always an undie that makes your look feel…seamless. Sexy only YOU can see!

With 7 different types of fits and 4 collections, it’s hard to find just one favorite. Thongs, Mini Cheekies, and the Outta-Sight Collection give you that “barely there” feel. Bikinis, Boybreifs, Boyshorts, and the Cotton Collection give you that touch of comfort. And, our hearts race for Vintage Lace, one of our best-selling collections. No matter what fit you choose, remember the REAL you is sexy.

What Goes Under Your AEO?

Our first summer look? AE’s Hi-Rise Festival Shortie paired with one of our new Mini Cheekies! Want to learn a bit more about the new Mini Cheeky? Check out our interview with Aerie’s undie merchants!

Next is one of our personal faves, AE’s Super Skinny Jean. What undie you pair it with is up to you! It’s all about what fit makes you the most comfortable. Check out a few of our new arrivals that we paired with the Super Skinny below.

What Goes Under Your AEO? Have a question about bra or undie fit? Email Aerie’s Fit and Style Expert, Jenny Altman at AskJenny@ae.com.

What’s your favorite undie fit? Tell us below!

xoxo,

Aerie

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#AskJenny Question of the Week: Backless Doesn’t Have to Mean Braless!

What to wear under your tricky summer tops and dresses this season? This week, you all wanted to know how to stay chic this summer without breaking the bank. Jenny’s back with some expert answers to your biggest summer style SOS!

Jenny's here to turn your bra "oh no's" into "whoa's"!

Q: Which type of bra would you recommend for summery shirts such as flowy, backless, strapless, spaghetti straps, and cross backs? I have a lot of fun shirts and a couple dresses I want to wear (preferably without a tanktop underneath), but my bras always seem to look funky underneath. The bra will almost always show on the sides, the straps might show, or just don’t flow well with the shirt. It’s a pain and makes me consider going bra-less. I don’t want to buy a bra for every shirt because i’m on a college girl’s budget. Please help!

Jenny:  I LOVE this bra question. It really is on everyone’s mind for summer!

You do not need a bra for each outfit, you just need a great do-it-all bra.

First up is a bra I can’t live without, the best investment bra ever; a multi-way bra. Multi way bras are at minimum a great strapless bra, and it’s up to you whether you want padded or not. I like the Mia Multi-Way Pushup bra since it gives great lift and has some oomph in the cups.

I wear it mostly as a strapless, but with a quick change of the straps, you can wear the bra as a halter, one shoulder, deep v-halter, and more! The versatility makes this bra function as 8+ bras in one.

Mia Multi-Way

Have it all with the Mia Multi-Way! While she’s a great strapless option, she can be styled 8 different ways for all your tricky tops.

Second for me is another life changing bra, the Lace Bare Pushup bra. (We also have our original, non-pushup Bare Bra for all you lightly lined ladies!)

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Our Lace Pushup Bare Bra is one of Jenny’s favorite tricks for getting the backless look…without going braless!

This bra allows you the freedom of going braless (no bra across the back!) while getting the coverage and support of a strapless. The adhesive is amazing (just remember…no deodorant, powder, perfume or lotion where the bra goes or else it won’t stick!). This bra will work with everything, from a backless formal dress to an open back tank top. Take good care of this bra and you’ll go back to it in your drawer forever to solve tons of outfit dilemmas.

With either option, go with nude for the most versatility with your outfits!

That’s it for today! Check out more quick fixes from Jenny here, and look out for more of her answers to your questions each Monday right here on the Aerie blog!

 

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It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

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Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

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Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

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Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

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Wedding Season Essentials

The longest day of the year has come and gone, which means that wedding season is in full swing! We don’t know about you, but our calendars are packed with summer weddings, ranging from rustic retreat to city chic. While weddings bring their share of anxieties (the date! the dress!), one thing we won’t be stressing about is what to bring along for the big day. Our essentials will make wedding season no sweat, whether you’re a guest, a bridesmaid, or the bride!

Wedding Season Essentials

Keep these essentials close at hand for any wedding season situation!

Our Pushup Lace Bare Bra is a must-have bra for all your formal attire, and weddings are no exception. The cups provide everyday lift worthy of a very special occasion, and the beige color is perfect under white or sheer dresses. The adhesive wings also add extra security and support. Quick tip: for maximum stick, make sure you’re applying your Bare Bra to clean, dry skin and avoid applying over any powder or deodorant! For more on Bare Bra wear and care, check out our Bare Bra Quick Fix video with our fit and style expert, Jenny Altman.

Broken zipper or slipping straps? Our Apparel Tape is a lifesaver! Plus, for added bonus points, they slip perfectly into even the smallest of clutches! Jenny gives the full lowdown on using Aerie Apparel tape here.

We love Aerie Gel Petals for tops and dresses that require the least amount of coverage. We like to wear them when going braless to eliminate any perky issues and provide a little coverage.

Our Outta-Sight Thong is on heavy rotation in our undie arsenal for bodycon skirts and dresses (ok, and jeans, and shorts, and everything…). Not only are they super comfortable, but their thin, seamless fabrication lies totally flat…goodbye, panty lines!

Outta-Sight Thong

Our Outta-Sight Thong keeps panty lines from ruining your gorgeous wedding look!

Our classic Aerie fragrance is the perfect final touch to any look! We love the rollerball size to quickly pop in our bag for on-the-go spritzing.

Now, you’re all set! Get ready to hit the wedding circuit in style, and party on, Aerie girl!

Xo,

Aerie

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#AskJenny Questions of the Week: Gapping and Uneven Bust Size

You asked, Jenny answered! Read on to hear Jenny’s quick fixes to some of the biggest bra fit FAQ’s you were asking about this week. Jenny's here to turn your bra "oh no's" into "whoa's"! Q: How do I avoid the dreaded “gap” between the cups and my body when wearing bras and swim?

Jenny: We have all experienced the “gap” when trying on bras and swim tops. Most often it’s due to the wrong choice in bra style, although fit can play a role. Next time you come into your Aerie store, have a fitting to make sure you are wearing your right size (or, if you don’t have a store near you, measure yourself using our handy measuring guide).

Once you know you’re wearing the right size, make sure you try on multiple bra styles to pick the best one for you. There’s no such thing as “standard” size or shaped breasts, which is why there are so many bra types, like demi, balconette and full cup. It’s like shopping for jeans! We aren’t all standard straight leg girls. Take a handful of bra styles into the fitting room with you.Chances are, that if you are getting that gap, that your breasts need some fullness at the bottom. This doesn’t mean you need MAJOR padding (that is a personal choice), but something with a little lift. I recommend styles that are not full coverage, like a demi, with a little push in the bottom of the cups. My picks would be the Harper or the Bridget.

Another option to solve the gap is to go for a bra with stretch at the top of the cup. The Aerie Lace Racerback Bralette or the Aerie Softest Lace Perky Bralette would be perfect. Instead of showing gap, they hug the skin and lay perfectly on most of us!

Gapping and uneven bust issues? Cue Jenny to the rescue with some insider tips!

Gapping and uneven bust issues? Cue Jenny to the rescue with some insider tips!

Q: Do you have any advice for girls with uneven busts (one breast is larger than the other)?

Jenny: The question on EVERY girls mind! So many girls come to me with this question, and I can’t stress enough how totally normal this is. It is also an easy fix.

Go for a bra that best fits the larger/fuller breast. Once that girl is great, then you just need to add push into the smaller cup to even them out.

If the difference in breast size is small, I like bras and swim tops with removable pads for a super easy fix. For bras with removable pads, two of my go-to’s are Emma and Mia, and I love Aerie’s Bandeau and Triangle bikini tops for swim. Just take the pad out of the larger cup and voila! You’re set. You can also try doubling up with the pad you removed to create even more lift in your smaller bust size.

If the difference between the two breasts is fairly large, then go for an easy trick I used as a stylist when dressing celebs (whose boobs were uneven, too!). Get a pair of Aerie Push-Up Lifts (also known as “chicken cutlets”) and place one into the smaller side. Just make sure you lift up your breast and tuck the Push-Up Lift between your breast and the bra so that it gives a natural push and won’t fall out.

Thanks, Jenny! Remember, you can always ask Jenny your fit and style questions by tweeting @Aerie with #AskJenny or by emailing AskJenny@ae.com! We’ll be posting her quick tips for your questions weekly, so be sure to check back on the blog for more!

xoxo,

Aerie

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