How To Hygge With Erin

Hygge (“hoo-gah”): the magic that comes from creating your happy place and living the cozy life. We were inspired by this Nordic concept during our holiday photoshoot in Iceland, and we’re still all about that cozy life back in the US! Watch our video with Aerie Stylist, Erin’s tips for getting your hygge on this season.

Start with cozy layers (duh!)

We LOVE the warm Bouclé Oversized Sweaters and soft Sleep Leggings for cozy hygge feels. Throw on our Pom-Tastic Slippers for ultimate cozy!

Add the essentials.

Fuzzy rugs and plush blankets are must-haves for a hygge-ready home. Mix and match soft plush fabrics with fleeces and faux furs for holiday chill.

Set the scene. 

Surround yourself with twinkle lights, handmade art and your fave happy quotes. Sip on a cup of hot cocoa and start living your best hygge life!

Hygge and kisses!

How do you hygge this holiday season? Comment below & tell us!

 

 

 

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DIY Advent Calendar

Sleigh away the December days with our easy DIY advent calendar! An updated twist on your fave childhood tradition, this customizable calendar is the cutest addition to your holiday decorations. Read on below to see how we made this countdown to Christmas!

WHAT YOU NEED:

  • Pencil
  • Black permanent marker or black paint
  • Fine point permanent marker or fine point brush
  • Wooden sign
  • Nails
  • Hammer
  • Pine sprig
  • String

WHAT TO DO:

  1. Using your pencil, draw numbers on each line, forming the shape of a Christmas tree. Starting with #1 as the top of the tree and work your way down to #20-25 as the trunk.
  2. Go over the pencil numbers with your permanent marker or black paint, whichever you prefer.
  3. Tie pine sprigs together in a circle to form a wreath roughly the size of each number. Add a small bow or ribbon to make it festive!
  4. Once the paint or marker is dry, hammer a nail above each number. This will act as your “wreath” hanger.
  5. Start your countdown to Christmas!

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We’re Popping Up & Giving Back!

This holiday, we’re making #RealWishes come true! Our pop-up truck is hitting the road this week, and this holiday’s Give Real tour is all about giving back.

At 4 stops on the east coast, we’ll be donating 50% of ALL sales to a local non-profit:

  • Philadelphia: Women Against Abuse, a non-profit that provides compassionate services for people in need & leads advocacy & education efforts to help end domestic violence.
  • Washington, D.C.: N Street Village, a charity that empowers homeless & low-income women in D.C. to claim their highest quality of life.
  • Chicago: Bright Pink®, a non-profit dedicated to prevention & early detection of breast & ovarian cancers in young women.
  • NYC: Foster Pride, a charity that helps children in foster care through mentoring & the arts.

 

Get more info and RSVP now at www.aerie.com/popuptour. Stop by and see us if you’re in the area, and stay tuned for more ways that we’ll be giving back all season long (and how you can get involved!) with #RealWishes.

 

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STYLIST’S PICKS: PJ PARTY

Matching sets. Mixed up flannels. Sleep leggings. Joggers. Sweatshirts. This holiday’s PJ collection is bigger and cozier than ever. And it’s better with FRIENDS! Grab your friends, roommates, family members, people you meet on the street… then cozy up in Aerie PJ’s and let’s get this party started.

STYLIST’S PICKS: PJ PARTY

Erin is a big fan of the awkward family photo, and hopes our PJ faves inspire your own holiday pics. Share them with #MyAerie for a chance to be featured on our Insta, or snuggle up with a book and a cup of cocoa and treat yourself to a cozy evening!

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

What are you gifting the girls on your list this holiday? Comment below and tell us!

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Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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BLOGGER’S PICK’S: Pom-tastic

Not only are our holiday accessories warm & cozy, they’re pom-tastic for gifting! We partnered with #AerieREAL girl Alex Michael May to talk her fave holiday gifts and what makes her #AerieREAL.

BLOGGER’S PICK’S: Pom-tastic

How do you get cozy this holiday season?

“I LOVE to snuggle up in extra cozy sweaters, and usually treat myself to some new comfy threads just for the season! I find myself spending more time at home, cozied up on the sofa (or bed, let’s be honest!) with my favorite candle lit and my fave records on and a hot cup of tea or coffee. Sometimes I’ll put on a mediation, too. It’s all about finding those pockets of quiet and calm during the hustle and bustle of the holiday season!”

What are some of your fave Aerie items to gift?

“I love to give friends little luxuries they don’t normally buy themselves: some extra-soft socks, slippers or a sleep mask for example. I love all the Aerie scarves and pom poms as well! They’re so fun and let a little personality loose!”BLOGGER’S PICK’S: Pom-tastic

What makes you #AerieREAL?

“I’m your virtual BFF, so I pride myself on keeping it real. But when it comes to being #AerieREAL, I just try to be as lovingly honest and authentic as I can in every area of my life. About a year ago, I decided I couldn’t go on NOT loving my body. I had to get real with myself and the ways in which I was limiting myself and not giving myself the love I deserved and so desperately needed. I decided I would declare this radical self-love despite how I currently felt, and I can say, it changed my life. For me, being real is being present. Being IN your body and asking the right questions. What I love about the #AerieREAL movement is that it’s so empowering; it’s about embracing your TRUE self and being brave enough to live that out every day in confidence, and THAT is what I strive for each and every minute.”

BLOGGER’S PICK’S: Pom-tastic

Shop Alex’s Look: Boucle Pom Pom PulloverRibbed Sleep LeggingDouble Pom-Tastic Beanie | Pom-Tastic SlipperBLOGGER’S PICK’S: Pom-tastic

Show us how you style your fave holiday gifts with #AerieREAL for a chance to be featured on the style gallery!

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