What does #AerieREAL mean to you? Since the launch of our campaign: “No supermodels. No retouching. The real you is sexy.” we’ve been listening to your answer. Whether it’s the 42,000 tweets that celebrate body confidence and what Aerie REAL means to you or the 9,000 Instagram photos where our community has shared their “no retouching” moments” we have felt the support and positive response for women everywhere to feel comfortable in their own skin…not retouched.
We feature your Aerie REAL stories and moments everyday on Aerie.com, Facebook, Twitter, Tumblr, and Instagram! Today we are featuring 4 girls that truly wowed us with their confidence, drive, and empowering stories.
Meet Julia, Amy, Cecilie, and Shanni!
The girls were brought to our headquarters for the ultimate Aerie experience: a tour of our lab store, a meeting with Aerie’s Chief Merchandising Offer and Director of Brand Voice, a $200 shopping spree, a private consultation with our Fit and Style Expert, Jenny Altman, and more!
Watch the video above and read on to check our their personal style and read their stories that inspired us and that we hope inspire others.
P.S. The girls in these images below have not been retouched.
"Being real is accepting your flaws and all. This is something I have struggled with my whole life. Whether it being my height, hips, thunder thighs, and unruly hair. I've learned over the years that insecurities are not flaws, but strengths. They make you unique and tell a story. My thunder thighs help me kick butt in sports and show the hard work and early morning training I've pushed myself through. My height has made me stretch - literally and figuratively. (Being 5 foot, me and top shelves aren't exactly best of friends.) It gives me enjoyment when I see the perplexed faces of people who underestimate me because of my size. My hips, that don't like, show my heritage and make me proud of where my family came from. My unruly crazy curly hair shows me life is unpredictable and beautiful. It's my trademark no matter how hard I try to change it. I'm better off rocking it and accepting it. No one is perfect, no matter how hard we try to mask it. Our flaws tell a story that we should embrace. It makes us unique. Embrace your flaws. Share your story and be real because imperfections are a beauty to be seen. #AerieREAL" - Amy
“Show me someone who’s got no baggage, and I’ll show you someone who’s got no story.” This is a line by my favorite musician, George Watsky. I was always a storyteller; in elementary school I would be asked to give shorter answers with less detail. But now is time to tell my story. I am not normal. I never have been. But my differences make me shine. I am an author; when I was in high school I wrote a book about quantum physics with my father while still studying for history tests and stressing over term papers. I am a feminist; I teach my little sisters that they are equal to their male peers and talk to my friends about rape culture. I am a nerd; I hold Doctor Who marathons, have books spread all over my floor, and spend hours playing computer games. I am a fighter; I have spent the past year fighting my eating disorder and spreading awareness about mental illness. I have baggage, stretch marks, scars, stories, and my purple hair. I am a girl, a sister, a daughter, a feminist, a fighter, a nerd, an author, a storyteller. But most importantly, I am real. Aerie Real.” – Shanni
“Growing up, my family members would always call me Cindy Crawford because of the birthmark I have on my face. To others, no one really understood why it was there, why it was so big, and would actually give me home remedies to get rid of the mole. I used to dream of getting it removed and would find a way to hide it in public. Once I got to college, everything changed because everyone told me how unique I looked and to embrace what gifts I’ve been given. I love me and my birthmark and we’re not going anywhere! I still get the occasional stares, double takes, and comments, but that doesn’t stop me from keeping it real. I want to show people around the world that it isn’t a bad thing to have an unusual mark on your skin. Everything about you is beautiful and shouldn’t try to hide it like I used to. Embrace it!“ – Cecilie
“This is Julia, she’s my cousin, my roommate, and my friend. And on top of being all those things she’s talented, driven, and passionate about her dreams. She recently just took a trip through school to Italy for a photography excursion, which is one of her passions that I always find myself in awe after seeing what she creates because they are always so beautiful. I think she knows that she’s good at it because she is so passionate about it. But what I don’t think she ever knows enough is how beautiful she is inside and out, and that is why I am doing this (also because her whole closet is Aerie and I may or may not like to borrow her clothes from time to time. :)) But like I said, Julia is a beautiful girl and I don’t think she quite knows that or embraces that with confidence and that is why I am submitting this little story about her because she would never do it herself. Julia may not find herself to be perfect, but what I see in her is more than what she sees in herself I often think. And that is why I support your #AerieREAL campaign and its aim in promoting natural beauty rather than the unrealistic body images that too many of our girls idealize. Like this photo captures my thrilling Julia’s beauty, free spirit, and zest for life, I think it also has the ability to capture her complete confidence with herself in this moment just as #AerieREAL should do with all women.“ – Julia was nominated by her cousin, Katelyn
Congrats once again girls!
What makes YOU Aerie REAL? Tell us with #AerieREAL on Twitter or write us at firstname.lastname@example.org.