Aerie For Yellowberry

Two years ago, 17-year-old Megan Grassell went bra shopping with her little sister, Mary Margaret. But in a sea of underwire, pushups and padding, they weren’t able to find anything for a developing, 13-year-old girl. So Megan set out to “change the bra industry for tween girls” and did something that most 17 year olds would not—she started her own company! Yellowberry began with one passionate girl, a mission to “build a product that didn’t exist” and a Kickstarter campaign. It soon grew into something much more. Not only did it land Megan on Time Magazine’s list of the 25 Most Influential Teens of 2014, but it also established Yellowberry at the forefront of a movement for girls everywhere.

Aerie For Yellowberry

Meet Megan Grassell, Aerie girl & CEO of Yellowberry

Aerie For Yellowberry

Megan and her little sister, Mary Margaret. #LoveYourRealSelfie

Yellowberry designs and makes real bras for young girls. Free of padding and push-up features, these bras are made for growing girls who want youthful, colorful and comfortable styles. Yellowberry urges girls to enjoy—not rush—the beginning, “yellow” stages of life, and Megan wants her product and her brand to “support girls to be who they are and celebrate their time as just that, girls.” We couldn’t agree more!

Aerie For Yellowberry

Introducing Aerie for Yellowberry – our best collab evah!

Aerie For Yellowberry

Now, we’re super-psyched to partner with Megan on Aerie for Yellowberry, our best collab evah! This exclusive collection of comfy, fun-to-wear bras is for our “little sisters,” the next generation of #AerieREAL girls. For Megan, this collab was meant to be: “I am incredibly grateful to be able to partner with a brand that shares so many of the same core messages that I built Yellowberry upon; inspiration for girls to have a positive self-image, strong self-confidence and a great sense of their own special identity.”

A girl with an idea is a powerful thing. A movement of girls is even stronger!

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How to Find the Best Swimsuit for Your Body Type

The process can be a little daunting when it comes to finding the perfect swimsuit for you. So, we enlisted Aerie’s fit and style expert, Jenny Altman, to help! Read below for her quick tips on finding the right swimsuit for your shape.

“Let’s face it – while the prospect of warmer days or a sunny vacay is always exciting, so many of us dread heading to the fitting room with an armful of bathing suits to try on. The trick to making your shopping experience a good one is to remember a few helpful tips!”

1) Be confident.
“Shopping for a swimsuit should be a fun, exciting, shopping experience. Shop for swim when you are feeling good, and remember, your swimsuit is an expression of who you are. You should feel confident in the style, size and print you choose!”

2) Shop your right size.
“This is important in everything you buy, but for swim, it is even more so since there is no covering it up. You will always look better, slimmer and more confident in the right size, even if it’s a size larger than you want to be wearing. BTW – size is just a number! Forget about what that little tag says, and choose the size suit you feel best in.”

3) Shop your best style.
“Not every style works best for every body type. Know your body and learn what makes you look and feel your best. Is it a teeny bikini bottom or hi rise? Is it a padded top or underwire? Try them all and be honest with yourself when it comes to knowing what works best on your body type.

Keeping these tips in mind, it’s time to take your body shape into account.

Let’s be clear – every BODY is beautiful, no matter what shape or size it comes in. Celebrate your unique shape by choosing a suit that shows off your favorite assets, and flatters your less favorite ones. Then it’s time to have some fun with print and color, to reflect your personality and the real you!”

Ready? Let’s do this! Find your body type below to hear Jenny’s fit recommendations for you.

Flat like a surfboard

Top to bottom, straight and narrow

Find the Best Swim for Your Body Type

“If you have an athletic build (straight and narrow, up and down), there are many styles you can wear and look great.  If it fits your personal style, get adventurous with trendy pieces that look great on your build and emphasize curves for balance.

I love crop bikini tops and hi-rise bikini bottoms, especially in a fun mix and match combo. The top shows off great shoulders and a strong back, plus the bottom gives you a curvy, retro inspired look.”

Curves & waves 

Curvy in all the right places

Shop Swim for Your Body Type

“Own your curves and show ‘em off! Adjustable styles that provide a little extra wiggle room are your friend.

A triangle bikini top and a side tie bikini bottom is a classic combo. These have a lot of adjustability, so tie as loose or tight as you need, and move the triangles to fit you perfectly. A matching print, like this cute bandana pattern, is a great way to keep your curves balanced without drawing too much attention to top or bottom.”

Treasure chesty

You’ve got some girls, girl!

Shop Swim for Your Body Type

“Creating a little balance with your look can help even out your top. The first tip is to try a solid color on top and a fun print on bottom. This draws the eye down, and balances out your chest area.

Choose a style with underwire support to give the girls a little boost. I also like a top that provides fuller coverage, like the Daisy Bandeau Bikini Top. Bonus – the Daisy is lightly lined, which provides coverage without too much extra padding!

As for the bottom, go with a classic bikini or a mid rise bikini bottom in a really fun print.”

Hula hips

Pear-shaped and proud of it

Shop Swim for Your Body Type

“Let’s emphasize your top half to give you a curvy look all over. A print on top with solid bottom is a great way to do this. Any extra strappy or embellished detail, and bright colors and prints will help draw the eye up as well.

The Charley bikini top is fab for your shape. Charley provides just the right amount of lift, and curves your girls inward to create a round, full look. This up-top attention will balance out your bottom half.

The Sky Hi Rise bottom is a great option if you’re looking for a little more coverage. You get so much bang for your buck with this type of convertible style – It goes from a skirt, to a mid rise, to a hi rise, all in one!”

Ship-shapely

Full-figured and fab

Shop Swim for Your Body Type

“Full figured girls can wear any style bathing suit. More curves do not mean more coverage necessary. Just don’t forget to rock your choice with confidence! My one guideline? Gravitate to smaller prints and solid colors, and look for styles that emphasize your feminine curves.

I love the Retro Halter Bikini top for its amazing shape and support. The halter neckline is very flattering and creates a great curve at the bustline. In terms of bottoms, a hi-rise bikini bottom gives great coverage with flattering details. The ruching slims the hips and the flat panel down the front slims the tummy. Can’t go wrong with a small print like a micro-stripe!”

SPF: small petite frame

Small and mighty!

Shop Swim for Your Body Type

“Petite is just about height, not about body type. If you are petite, you need to figure out first if you are curvy, bigger on top or bottom, or more of an athletic build. Then you can select a suit style that suits you best. In general, I recommend monochromatic colors for petite ladies to build a longer look. Leg openings with a higher cut, like classic bikinis, side ties, and hipsters are great to elongate the leg!

I love a scoop bikini top and hipster bottom for petite frames. They are the perfect amount of coverage without overwhelming your figure. Looking for a little push in the cups? Try the Perky Triangle Bikini top! Looks like the classic triangle, but with extra oomph.”

Everyone under the sun

Just like a suntan, this looks good on every body

Shop Swim for Your Body Type

“A tankini or one piece is a great option for all body types. This is a personal preference! If you feel less self conscious with a little more coverage, go for it. Open backs and fun details make a one piece or tankini look as cute as any bikini!”

Now you’re ready! You’ll have the cutest bikini on the beach with Jenny’s tips. Always remember: there’s no such thing as a perfect beach body. The real you is sexy!

Xoxo,

Aerie

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Spring Break Style with Life of a Coyfish

Spring break is all about warm weather and best friends! Throw in some Aerie Swim and you’ve got the perfect mix. Whether you’re staying home or heading to the beach with your besties, our low-cut back Graphic One-Piece is sure to help set the tone.

Allexis from Life of a Coyfish shows us how she styled our favorite One-Piece suit during her spring break in the golden state.

Spring Break Style with Life of a Coyfish

“I know we all have Spring break on the brain. Where to go, what to do, and most importantly what to pack. I had an early spring break and my girls and I took a road trip to Big Sur, California! Since we’d be hitting some of the nicest beaches in the States I knew I needed a cute suit to feel confident on that yummy sandy turf! This one-piece was INCREDIBLE! The tribal print kept things fun and eye-catching, while the cut-out back kept things flirty! Hello, surfer boys! ;) To top off the look, as we wandered around the boardwalk, I pulled on these cute lace detail shorties, pink sunnies, and gladiator sandals! Perfect Spring break beach look? I say yes!”Spring Break Style with Life of a Coyfish Spring Break Style with Life of a Coyfish

Get Allexis’s Look: Graphic One-Piece | Destroyed Lace Trim Shortie | Tortoise Shell Icon Sunglasses (Similar) Panama Hat (Similar)

Spring Break Style with Life of a Coyfish

Spring Break Style with Life of a Coyfish

Spring Break Style with Life of a Coyfish

 Try on AEO shorts or Aerie swim and you could win the ultimate road trip! We’re giving away a VW Westfalia, $10,000, free AEO shorts and Aerie swim. See Official Rules here! xo

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Made with Love in the USA

Made In The USA

Introducing the Made with Love in the USA collection!

Party in the USA! This spring, we’re debuting our limited-edition collection of apparel in fun graphics & prints made in sunny LA. From crop tanks and graphic tees to printed pants, these super-soft styles are everything you need for your moment in the sun.

Made In The USA

Everything you need for your moment in the sun.

Last year, we traveled straight to the source to see the love in action at Antex Knitting Mills in the heart of downtown LA. The family-owned factory was opened more than 40 years ago, and employs 600 workers today. Half of those workers have been at the factory for at least 10 years, but all are considered part of the fam, too.

Each week, the factory busts out 1.5 million yards of fabric, or 3 million tees, so it didn’t take them long to produce our special collection of sunny styles. The current owner, Bill, gave us an exclusive tour of the 1,000,000 sq. ft. factory, including its 15 million pounds of yarn, 490 knitting machines and 56 dying machines.

Made with Love in the USA shows our support for our home turf, and brings you styles that represent the ease and breeze of warmer weather. Stay cozy in crop pants on a cool spring night, or throw a graphic tank over your swimsuit on a hot summer day. However you wear it, know that it was made with love, just for you.

How do you wear the collection? Show us with #AerieREAL!

Xoxo,

Aerie

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Spring Break Style with Upbeat Soles

If you haven’t already heard, Aerie swim is now being sold in AEO stores. That’s right! Now you can grab all your Spring Break necessities in one stop. Sand and sun, here we come!

Shannon from Upbeat Soles shows us how she styles our high neck crop bikini top with AEO shorties for the perfect beach ready look.

Spring Break Style with Upbeat Soles Spring Break Style with Upbeat Soles

Meet Shannon:
“I am a born and raised Florida girl that is a medical professional by day, fashion blogger by night. I am married to my high school sweetheart and we are parents to a crazy Aussie mix and kitty. I created Upbeat Soles as a way to express my fashion juices that are held in by wearing scrubs most of the days. I also believe that fashion doesn’t need to cost an arm and leg and that you can look fabulous on any budget!”

Spring Break Style with Upbeat Soles Spring Break Style with Upbeat Soles

What Inspired Shannon’s Look:
“I just love anything retro inspired, so I am super excited the trend is back this Spring! Aerie’s retro high-waisted swimsuits has definitely got me smitten! I went with their super fun hi-rise bikini bottom in the multi colored pattern, which is so perfect for Spring! I paired it with their crop bikini top in red! I just love the high neckline and the criss cross back is just too cute! I threw on my hi-rise festival shortie to make this look perfect for a day of cruising on the beach. I finished this look with a straw panama hat and mirrored sunnies!”

Spring Break Style with Upbeat Soles Spring Break Style with Upbeat Soles

Get Shannon’s Look: Crop Bikini Top | Hi-Rise Bikini Bottom | Hi-Rise Festival Shortie | Panama Hat | Aviator Sunglasses
Spring Break Style with Upbeat Soles Spring Break Style with Upbeat Soles Spring Break Style with Upbeat Soles

Try on AEO shorts or Aerie swim and you could win the ultimate road trip! We’re giving away a VW Westfalia, $10,000, free AEO shorts and Aerie swim. See Official Rules here! xo

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What to Pack for Spring Break

Good news, Aerie girls…Spring Break is almost here! After daydreaming about lying on the beach with our besties since, oh, December, we can’t wait to hit the sand and stay there all week (with plenty of sunscreen, of course!).

Obviously perfecting your beach style is an essential part of the week. Check out our packing guide to be sure you’re not missing any of the necessities!

Oceanside Stylin': 

We’ll be posted up on the beach all day, thank you very much! The Holly Scallop Bikini and a reversible bottom (perfect for any Aerie girl with commitment phobia), is sure to make a splash.

Don’t forget sunny day essentials like a hat, beach blanket and sunscreen – nothing ruins a vacation like a sunburn!

What to Pack for Spring Break

A hat and some Sun Bum balm has got your cutie bootie covered from the rays.

Cute Suit, Will Travel:

Sometimes, there are only so many days a girl can do absolutely nothing. We’ll be spending at least one day experiencing our Spring Break destination with some sightseeing! (Extra props for using your trusty map, but we won’t tell if you use your phone.) Break out your most adventurous swim style for the occasion – perfect for exploring!

What to Pack for Spring Break

You may get lost, but you’ll look great doing it!

Last Rays of Spring Break:

Spring Break, like all good things, must come to an end. Make your last day memorable by mixing it up and take some risks with your style! A mix-and-match look with a hi-rise bottom shows you’re up on Spring’s newest trends, and have the confidence to rock them! Get it, girl.

Pro tip: tote some extra sunscreen to your spot on the beach! It’s a good way to make friends…or to talk to the cutie the next towel over.

What to Pack for Spring Break

This Hi-Rise style will leave a lasting impression.

Happy Spring Breaking, Aerie girls!

Xoxo,

Aerie

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