Budweiser Made In America: Philly Festival Guide

If you haven’t already heard the fantastic news, American Eagle Outfitters is the official fashion partner of the Budweiser Made In America Festival! We’re so pumped to bring you some of the best beats, #AEOStyle and travel tips for this festival that takes place in LA and Philly. Check out our Philly hour by hour festival guide to ensure that your time spent at Made In America is something you’ll never forget.


Day One: Saturday, August 30th

8:00AM:  Hit snooze, you’ve got a big day ahead of you and you are wondering why you thought it was a good idea to set your alarm clock so early the night before.

8:09AM:  Hit snooze again…possibly a few more times.

9:00AM:  Wake up! It’s time to put on your #AEOStyle. Girls, Floral is always a good idea for music festivals. Pair your Don’t Ask Why Cropped T-Shirt back to ripped Jeggings, Cutout Booties and Slouchy Marled Beanie for city sleek festival style. Guys, Joggers are the way to go. Pair your Jogger Pant back to a Plaid Button Down, funky Athletic Sneakers and Paneled Cap for a look that will keep you spotted all night long.


Shop the look:
Don’t Ask Why Cropped T-Shirt
Slouchy Marled Beanie
Cutout Bootie
Chain Link Crossbody Bag


Shop the look:
Jogger Pant
Plaid Button Down Shirt
Herringbone Paneled Cap
New Balance Ballistic 501 Sneaker

10:15am:  Hail an Uber for super quick service that you can pay for on your phone. It’s so easy!

10:45am:  Grab a coffee at Elixer Coffee. We hear their latte with almond milk is an energy lifter.

11:00am:  Enter the Made In America festival grounds. Be sure to grab an exclusive #AEOMIA T-Shirt!

11:01am:  Take a selfie and let your friends know you’ve made it! (Don’t forget to tag us with #AEOstyle and #AEOMIA)

12:00pm:  Lace up your dancing shoes and head on over to The Neighborhood for songs like Sweater Weather and Afraid.

12:01 PM:  Take another selfie…this time with the stage in the background. Again, tag us with #AEOStyle and #AEOMIA.

1:00PM:  Boogie on over to The National and rock out to “I Need My Girl” and “Graceless“.

2:00PM:  Lunch break! Gorge on festival food. Hopefully Pat’s and Geno’s are selling their famous cheesesteaks. With wiz or without? You can’t go wrong.

3:00-9:00PM:  Bounce from concert to concert listening to awesome bands like Holy Ghost, Baauer and City and Colour.

10:00PM:  Be blown away by the notoriously unexpected performer, Kanye West.

12:30am:  Go to bed, this time pushing your alarm back an extra hour so you’re ready to rise-and-repeat for day two!

Day Two: Sunday, August 31

8:00am:  Rise and shine sleepyhead. Day two is here and it’s time to get up!

9:00am:  Rinse. Wash. Repeat. Dry off from your much needed shower and put on your second round of festival clothes.

10:30am:  Is it thundering? No, that’s just your stomach telling you it wants food now. Belly on up to brunch at the Pub & Kitchen. We hear their Spicy Bloody Mary is one of the best in town.

11:00am:  Ahh, MIA Festival Grounds and you meet again. You’ve got the whole security line system down by now. Text your friends and let them know you’ll meet them in approximately 8-10 minutes…depending on what security guard you get.

12:00pm:  Break out that festival schedule! It’s time to mark down must see bands like Grimes, Girl Talk and Bear Hands.

12:01pm:  Take another selfie…this time with the stage in the background.  Again, tag us with #AEOStyle and #AEOMIA.

1:00PM:  Boogie on over to Pharrell Williams, Spoon and Tiesto!

2:00PM:  Lunch break! Gorge on festival food. Burger and fries anyone?

3:00-9:00PM:  Bounce from concert to concert listening to awesome bands like Mimosa, Vacationer and Gareth Emery.

10:00PM:  Get ready for a super fun concert by headliner, Kings Of Leon.

12:30am:  Relive the weekend in your mind, and put your best festival shots on Instagram. Go to bed with plans to attend next year’s event.

Want more MIAFEST action? Check out our curated playlist on Spotify and listen here for live streaming!

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DIY Super Distressed Denim with I SPY DIY

Hi everyone! It’s Jenni from I Spy DIY. I’m back with the third part of my series of DIY projects all around denim this Back to School season. This project is super distressed denim, which I did with a pair of shorts but you can do with your favorite denim as well.

Photo credit: Jessica Kaminski.

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What you need:
Boyfriend Jean Shorts
Box cutter


What to do: 

Step One: First, slice the front of your shorts in horizontal parallel lines.


Step Two: Rub your sandpaper over the cuts to loosen the threads.

Step Three: Pull out the individual blue vertical threads with your tweezer to reveal the white threads. The first one can be difficult, but once you start, it’s super easy!

Step Four: Next, lightly make a bunch of cuts in one area.

Step Five: Rub with sandpaper to get a worn-in look.

Step Six: Finally, cut off the bottom hem and pull strings to loosen.

Step Seven: Wash your jeans to make them look more distressed. The more you wash, the better they look!

Get Jenni’s look:
Boyfriend Denim Shorts
Cotton Blazer (similar)
Splatter Striped T-Shirt (similar)

Have you made an awesome DIY project with your favorite American Eagle Outfitters piece? Show us with #AEOSTYLE on Twitter, Tumblr and Instagram for the chance to see your project on our AE.com Style Gallery or our blog! Be sure to tag @ispydiy so I see your project, too!

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#AEOSTYLE Challenge Denim Edition: Original Boot

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

Jamal from Style Society Guy styled our Original Boot Jean.

What inspired Jamal’s look:
Like most people, fall is my favorite season. It’s the season of ultimate versatility when it comes to clothing options. The best part? You can still wear some of your favorites from the summer; just pair them differently. This ikat shirt was perfect for the summer but as it gets chilly I can throw on this orange varsity jacket and roll up the sleeves.

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Meet Jamal:
Jamal is a menswear blogger who lives in Brooklyn, New York. A lifelong runner, he recently picked up tennis. When he’s not working on his blog, Style Society Guy, he’s hanging out with friends or trying new restaurants.

Get Jamal’s look:
Original Boot Jean
Tipped Varsity Jacket
New Balance Ballistic 501 Sneaker
Fun Sock

We want to see your look in our Original Boot Jeans. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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#AEOSTYLE Challenge Denim Edition: Vintage Boot

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

One of our favorite fashion bloggers, Cara from A Fashion Love Affair, is inspiring us with her look in our Vintage Boot Jean.

What inspired Cara’s look:
Wide leg jeans are back ladies and gentlemen, and I am so excited about it!

My favorite way to style wide leg jeans is by tucking in my top – it offsets the volume of the jeans and is instantly flattering. Pairing denim with denim is effortlessly cool, and adding big shades and gold accents dresses up the look to make it city -ready.

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Meet Cara:
A Fashion Love Affair started in 2011 as a place for Cara to share her inspirations and love for fashion, travel and everything in between. Chronicling her daily life and style has taken Cara on a journey from fashion enthusiast to industry professional, working as FLARE Magazine’s Localist-At-Large and freelancing in styling and social media consulting.

Get Cara’s look:
Vintage Boot Jean
Chambray Shirt
Stacked Spike Necklace
Turquoise Ring Set
Rose Gold Star & Moon Ring Set

Show us how you live your life in our Vintage Boot Jean. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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#AEOSTYLE Challenge Denim Edition: Kick Boot

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

Kate from O My Heart styled our Kick Boot Jean. Vintage inspired. Flawlessly refined. A fresh, modern take on the original bootcut jean.

What inspired Kate’s look:
It’s been a long time since I’ve worn anything but skinny jeans so this Kick Boot Jean really took me out of my element! I decided to keep pushing my comfort zone and ended up with this edgy-meets-boho look!

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Meet Kate:
Kate is the blogger behind O My Heart, a personal style blog focusing primarily on outfit photos, favorite trends and current shopping cravings. She hails from Atlantic Canada and has a big love for oversized gold jewelry, kindness and freshly painted nails.

Get Kate’s look:
Kick Boot Jean
Mixed Lace Tank
Draping Contrast Sleeve Jacket
Open Side Flat
Chunky Chain Link Necklace

Show us how you live your life in our Kick Boot Jean. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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Music Monday: AEO Up Next: Vance Joy


For this week’s installment of AEO Up Next, we present Aussie indie folkster, Vance Joy. He’s been super busy on tour and handling the new-found stardom that comes with a chart-topping hit. That hit is called “Riptide” and it’s just about the most simultaneously lighthearted and painful love song out right now. Check it out below and read on to get to know the man behind Vance Joy in the Q & A after the jump.

AEO:  People usually want to know what any artist’s influences are. But we’re going to make you narrow that down to the one album that truly affected your path in music.

Vance Joy:  Elliott Smith: Either/Or

AEO:  Where was your first show and what was it like?

VJ:  It was at the Queenscliff Music Festival when I was 10. I was with my family. My little sister and I sat near the edge of the stage as Jimmy Little played his set. We had had his album “Messenger” in the family car for a while before the show, so we knew the tunes. I have a few strong memories of that night.

AEO:  Anyone who’s seen any movies about rock bands knows that the tour bus can be like an extension of a wild backstage party or a place for band antics. Tell us the craziest or funniest tour bus story to date.

VJ:  Our tour bus isn’t crazy at all it is pretty calm. On the long road trips you need to just zone out and read or watch some t.v show. We have had some late night music dancing sessions which have been memorable. I get so pumped up listening to “Turn Down For What.” And also Sheryl Crow “If It Makes You Happy”, but mainly “Turn Down For What”. We were driving around Maine with turn down for what pumping and getting so fired up.

AEO:  What was the last song you played on your phone?

VJ:  “Mad World” cat Stevens

AEO:  What’s your favorite thing to do when you have a creative block that you need to work through?

VJ:  Go run errands and make them the focus. Make coffee dates and run around like a headless chook.

AEO:  Top 5 albums that anyone who’s reading this should go out and buy right now:

VJ:  Cat Stevens – Tea for the TillermanColdplay – Rush of Blood to the HeadElliott Smith – Figure 8Father John Misty – Fear funKillers – Day and Age

Now that you’ve gotten to know about Vance, channel his look with #AEOStyle.


Shop the look: 1 | 2 | 3 | 4 | 5 | 6 |

1: Solid Poplin Button Down Shirt
2: Slim Jean
3: Downtown Leather Belt
4: Thorogood 1892 Boot
5: Slim Jean
6: Plaid Button Down Shirt

Want more Vance Joy action? Check out our BTS 1 playlist curated by Vance on Spotify!

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