INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

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What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

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Real Talk with Hannah Skvarla from The Little Market

Hannah Skvarla co-founded The Little Market to empower women and support brighter futures for the artisans around the world. We talked with this #AerieREAL Role Model about her non-profit, the positive impact she’s making on the world and what it means to be #AerieREAL. Read all about it below!

Real Talk with Hannah Skvarla from The Little Market

You are Co-Founder of The Little Market. What inspired you to start a non-profit?

Lauren and I have always felt a responsibility to help others. We love traveling and have had the opportunity to meet incredible women who are surviving and thriving because of the help of nonprofits. When we travel, we love to visit local marketplaces and support local artisans.  We realized that if we could bring these handmade products to a wider audience, then the artisans would be able to support themselves and their families while making their beautiful goods.

In 2013, we founded The Little Market, a nonprofit, fair trade shop with a collection of artisan-made goods from around the world. We ethically source products from 60 artisan groups in 28 countries. By bringing these beautiful artisan-made goods to customers, women can support themselves and their families while preserving cultural techniques that have been passed down for generations. Through The Little Market, we can empower women around the world, without a limit by geography.

We work with artisan groups from marginalized, rural communities to share their beautiful products with a wider audience. We seek out partnerships with artisan groups that follow fair trade practices and empower women. Many of the artisan co-ops and social enterprises provide much-needed resources such as job and skills training, access to education, and family healthcare. Every purchase of fair trade goods creates sustainable jobs and a positive, long-lasting impact. By shopping fair trade, our collective efforts generate meaningful opportunities and help to combat poverty, empower artisans, and create social justice.

Being a nonprofit was a clear decision for us because we started it to help others, not to personally gain. As a nonprofit, all profits are dedicated to expanding operations and reaching more artisan groups.

The Little Market is fair trade. Why was this business decision so important to you?

Every purchase of fair trade goods creates sustainable jobs and a positive, long-lasting impact for artisans and their communities. Fair trade ensures that marginalized producers earn a fair, sustainable wage, work in safe and supportive environments, implement environmentally conscious and sustainable practices, and preserve their cultural identity. Through fair trade and equitable trading partnerships, artisans and other small-scale producers have a platform to sell their goods for a sustainable price. It is very important for us to ensure our products are made while following fair trade principles.

We love hearing concrete examples of the positive impact fair trade has on the artisan groups we work with. Earning a fair income means that artisans do not have to keep their children home from school to work to supplement the family income — this allows the children to go to school, often becoming the first in their family to attend middle or high school. Many artisans can purchase more nutritious and healthier food, which leads to fewer medical problems like worms.

Personally, when thinking about the importance of shopping with purpose, I love the quote by Anna Lappé that says, “Every time you spend money, you’re casting a vote for the kind of world you want.” With each purchase, a vote is casted. When purchasing items that are fair trade and ethically made, you are valuing the well-being and story of the individual behind a product. As conscious shoppers, we can make a positive impact through fair trade, ethically sourced goods and show respect for human rights.

Real Talk with Hannah Skvarla from The Little Market

What makes you an #AerieREAL Role Model?

I believe in the power behind empowering women, using our voices to lift each other up, and speaking up against injustices. I love the message and mission behind #AerieREAL — it is incredibly important for women to support each other. Women are one of the most underserved populations. For instance, with the current pay gap, women earn 80 cents for every dollar earned by men in the United States; this is greater for women of color. Women face a greater risk of experiencing domestic violence. And we are underrepresented in government. Knowing the disparities and inequalities women face around the world, we founded The Little Market to empower women in marginalized communities. When we have opportunities to earn a sustainable income, we can work toward a brighter future for themselves and their families. I am honored to be an #AerieREAL Role Model and to support authentic beauty and women empowerment.

#AerieREAL is about standing together and feeling confident and comfortable in your own skin. How do you personally identify with that message?

Encouraging women to stand together and to feel confident and comfortable is very important to me. Growing up, I remember feeling like I would never look like the women I would see in magazines or on TV. The images and messaging that I was exposed to through media made me feel like women were valued based on their looks. As a mother to a little girl, it is more important to me than ever to tell girls and women that they are beautiful just as they are. Each of us is different and that’s what makes each of us uniquely beautiful.

Who is your role model and why?

I have always been fascinated by Jane Goodall. Jane has always done things that prior to her work people believed were impossible. She worked jobs that no woman had ever worked before. Before her years of research, scientists did not believe that animals had emotions. She discovered the complex social behaviors and personalities of chimpanzees during her 50 years of observing them. For instance, her research uncovered that chimps can not only use tools, but they can make them as well. Observations like these led to rethinking our connections with humans and animals. She has been dedicated to activism from animal rights to environmental causes.

As an animal rights activist, she speaks up for those without a voice. I have always believed that it is our responsibility to use our voice to speak for those who don’t have one. Many women around the world are treated as if their voices do not matter. We have learned that when a woman has her own income, this can change. Several of the inspiring artisans we work with have shared with us that now that they have a way to make money, domestic violence has decreased and men treat them more equally.

Jane Goodall has not only made breakthrough discoveries through her research, but she has also taught us the power of using our voices to make a difference. She found causes she was passionate about at a young age, bravely set out to pursue her research, and reshaped our understanding of the connection between humans and animals. We can all learn the power of following our passions, using our voices, and showing compassion for others from Jane Goodall.

 

What makes you an #AerieREAL Role Model? Join the movement and share your story!

DIY Chocolate Covered Strawberries

Give the gift of chocolate (aka love) this V-Day! We used an edible rose gold powder to give this fave treat a pretty new update. Read on to see how to make your own!

DIY Chocolate Covered Strawberries

WHAT YOU NEED:

  • Strawberries
  • Milk chocolate candy melts
  • White chocolate candy melts
  • Wax paper
  • Edible rose gold dust
  • Brush

DIY Chocolate Covered Strawberries

WHAT TO DO:

  1. Rinse strawberries and dry completely.
  2. Over a double boiler or very carefully in a microwave, melt chocolate candy melts until they’re smooth.
  3. Holding each strawberry by its stem, dip each strawberry into the chocolate.
  4. Set each covered strawberry on wax paper until they’re all dry.DIY Chocolate Covered Strawberries
  5. Alternate between milk and white chocolate for a mix and match look.
  6. Once the chocolate has hardened, brush the white chocolate strawberries with edible rose gold dust.
  7. Drizzle leftover chocolate for additional designs.
  8. Gift or treat yourself!

DIY Chocolate Covered Strawberries

What’s your go-to V-Day treat? Comment below & tell us!

STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

Get sets for spring! This season, your best basic Chill Legging has a fresh new color update and a matching friend in our Chill Cross-Back Sports Bra.

STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

ALL THE INFO

Chill. Play. Move.™ Matched! We updated your basic Chill Legging with tie dyes and burnout solids, and added a matching high neck sports bra for each new shade. If you’re wondering where you should wear them, the answer is everywhere.

STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

WHY ERIN LOVES IT

Any new trend that adds another pair of leggings to our stylist’s closet is a love.

STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

HOW TO WEAR IT

Sport a matching set to yoga, wear your sports bra as a crop top with a cute skirt, throw a jean jacket over your set for a night out. All the ways and all the places to wear your new leggings and sports bras are ENDLESS!

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STYLIST’S PICKS: CHILL. PLAY. MOVE.™ SETS

What is your fave way to wear our Chill. Play. Move sets? Comment below & tell us!

Spring Break Packing Guide

First stop: Aerie. Next stop: spring break! Check out some of our must-pack picks.

SWIM YOUR HEART OUT

A cute new suit for the beach is a MUST. Throw on a pair of your fave ripped denim shorts, bright sunnies and slides for easy beachy style. We love a high waisted bikini bottom for a retro pretty look.

Spring Break Packing Guide

CHILL. PLAY. MOVE.

Whether you’re hitting the beach for a run or hitting the streets for a stroll, our newest leggings and sports bras from our Chill. Play. Move.™ collection have everything you need. Pack a high neck sports bra for a look that can take you from working out to going out.

Spring Break Packing Guide

FROM BEACH TO BOARDWALK

Heading to town? Grab a cropped sweater that can keep you cool in the shade or after the sun goes down. These supersoft tops are made for sunny days and warm nights.

Spring Break Packing Guide

What are you packing for spring break? Comment below & tell us!

STYLIST’S PICKS: HIGH WAISTED UNDIES

The higher the rise, the comfier the girl! High waisted undies feel like a hug any day you need it, and add a little more to your look any way you wear them.

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

ALL THE INFO

Our high waisted undies are your #1 boybrief fit, plus a higher rise for more comfort. Stick with cotton for everyday wear, or shine with lace trim for a little something extra.

STYLIST’S PICKS: HIGH WAISTED UNDIES

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

WHY ERIN LOVES IT

Our stylist loves a good pair of high waisted jeans, and a high waisted undie is the softest layer to wear it with.

STYLIST’S PICKS: HIGH WAISTED UNDIES

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HOW TO WEAR IT

Dress season is right around the corner… wear high waisted undies underneath for extra comfort. Want to up your bedtime undie game? High waisted is the way to go! These undies are made for every part of your day.

STYLIST’S PICKS: HIGH WAISTED UNDIES

What is your fave way to style our new high waisted boybrief undies?

 

Get To Know #AerieREAL Role Model Rachel Platten

“It’s not going to be perfect, and it’s ok. Be kind to yourself.”

Rachel Platten is #AerieREAL!

This singer-songwriter and wave maker has fought hard to follow her dreams, and she uses her voice to uplift herself and those around her. When she’s not touring and sharing her songs with the world, she plays a first-hand role in the healing power of music by singing to patients at local hospitals.

With years in the music business, Rachel knows first-hand how hard it can be to reach your goals, and she also knows how amazing it is when you realize what YOU can do.

We asked Rachel to describe her personal style in 3 words. Her response? She can’t! “My personal style is whatever I wake up feeling like that day. I can’t pin it down for anyone.” Shop Rachel’s faves and see more from all of our #AerieREAL Role Models here.

Get To Know #AerieREAL Role Model Rachel Platten

Rachel’s words to live by? “Everything comes from a place of fear or love. Choose <3.”

 

Get To Know #AerieREAL Role Model Rachel Platten

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.