This year, we more than doubled our #AerieREAL Ambassador universities from 10 to 25! The goal of the program is for every girl to feel good and know that the REAL you is the best you. We feel that one of the best places to do this is on campus!
We spoke with Laurie Mattock, Manager of Brand Experience, about the new and improved ambassador training. “This summer, we brought in over 45 of our newest brand ambassadors from college campuses across the country who will be sharing the #AerieREAL love all year long! We definitely wanted to give the girls an experience to remember.” Read more about their time at Aerie HQ below.
Ambassadors began their day with yoga and team-building outside of Aerie HQ. Namaste #AerieREAL!
Ambassadors underwent training and became BFF’s (bra fit finders!) so they can help other girls on campus feel real good, too! This Aerie-exclusive way to measure helps you find your new best fit.
“So many girls have told us they’d love more support as they transition from home to school to their first jobs—so we’re spreading the #AerieREAL love across the US with the help of these AMAZING ambassadors!” said Laurie.
Keep an eye out for #AerieREAL ambassadors on your campus!