#WorldWaterDay: AEO x Project 24

One in every 10 people globally lack access to clean water, with 1 in every 4 using a drinking water source with fecal contamination. It’s time we change this!

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This World Water Day, March 22, American Eagle Outfitters has made a commitment to help lower these staggering statistics by joining forces with Planet Water Foundation  for Project 24.  Today, Project 24 is building 24 water filtration systems in 24 hours, bringing clean water to 24,000 people across 5 countries including Cambodia, Colombia, India, Indonesia, and the Philippines.  This exciting initiative is designed to give underdeveloped communities access to drinking water, while raising support and awareness around the terrible issues of water poverty suffered by so many people throughout the world.

AEO is supporting this program by sponsoring a clean water filtration system in Indonesia where we have a presence.  Specifically, our aqua tower will be built on Lombok Island, Indonesia, and we will be partnered with the Cakranegara School located in the village of Sayang Sayang.

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AEO is sponsoring this program, because clean water brings hope, health, and opportunity.  Each year, 443 million school days are lost due to water-related illness, and children often don’t go to school, because they spend 2-3 hours each day gathering water for their families.  We are proud to help bring clean water to 24,000 individuals in 24 hours in partnership with the Planet Water Foundation through this project during World Water Day.  You can donate or follow along the journey by visiting Planet Water Foundation at www.planet-water.org.


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