Want the inside scoop on the supersoft tees and tanks you love? Get REAL with Rachel Adland, Associate Buyer of Tees at Aerie! Read on to learn more about how she helps to plan Aerie’s line each season, her favorite item from our fall collection and the products she can’t live without.
Hi, Rachel! Thanks for joining us today. Can you tell us a bit more about your position here at Aerie? What are the daily responsibilities of a Merchant?
We assort the lines that are in the stores each season. Merchants strategize the business needs and relay them to our design team, who comes up with an awesome line that we cost out with production. Then we work with planning to get the financials behind it, order from the vendors and voila! The tees are in stores and ready to buy.
Shop Rachel’s Look: Aerie Drapey Turtleneck Tee
Starting from when you wake up in the morning, what’s an average morning like for you?
Snooze! At least 8 times. Quick, super-hot shower. Hair, makeup, debate if it’s a lipstick day or not, get dressed, pour coffee to-go and I’m out the door in 30ish minutes. In a perfect world I would get up and drink coffee while watching GMA, but I’ve had to face the facts that I’m not a morning person and when it comes down to it, I’d rather be snoozing.
What’s your favorite item in our fall collection?
I LOVE the super soft ribbed turtleneck. I bought it in 2 colors and wear them every chance I get!
Time for a sneak peek! Which product are you most excited to launch for Holiday?
The new Holiday Flannel Button Down. It’s versatile, so you can match it back to PJs for a traditional holiday sleep look, or wear it out with jeans for a festive fall/winter look. The plaids are great too! Very wearable and easy to outfit and the fabric is super soft.
Countdown to Holiday! Okay, let’s get social. Which is your fave? Instagram, Facebook, Twitter or Snapchat?
Instagram and Snapchat for sure.
Speaking of, what’s your Instagram handle?
Officially following. What’s one item you can’t live without?
Chapstick or my hair clip. It’s really a toss-up. They are both equally important in my life and a bit stressful when we are apart.
Shop Rachel’s look: AEO Denim x Jegging
What does #AerieREAL mean to you?
Being #AerieREAL means being and feeling free to be who you are, express yourself the way you want to and not to waste your time on things that don’t matter. It means being proud to be you and loving the things about you that make you unique.
Thank you Rachel!
Tune in to our Snapchat today (handle: officialaerie) as Rachel gives us a behind-the-scenes look at her day at Aerie!