The coolest new partnership: AEO Flex/Denim x WFPF

If you asked the all-knowing Internet, “Internet, what is Parkour?” you’d likely get an answer describing it as “the activity of moving rapidly through any environment–typically an urban one–while running, jumping and climbing over obstacles.”

Anya Chibis Lady's Jam Crawl

Parkour Women’s Jam, Photo: Anya Chibis

If you asked a Parkour historian, you’d probably learn that this “new” sport’s roots go all the way back to the early 1900s, when French naval lieutenant Georges Hebert developed a training method that combined obstacle course challenges with what he considered to be a more “natural” way of moving.

GCA WFPF AE Parkour Pic

GCA Parkour WFPF/USAParkour gym, Photo: Matt FitzGerald

But if you asked any of us at the World Freerunning Parkour Federation (WFPF) that very same question, you’d receive a different (and definitely unanimous) response: Parkour is a way of life, a way of looking at the world and believing that there’s no obstacle we can’t overcome. Part martial art, part extreme sport, and part creative expression, Parkour’s unique physical and mental practice is truly a lifestyle–and one that continues to grow today, in almost every country around the globe.

Scottsdale Cert 2015

WFPF Instructor certification graduates at Scottsdale Parkour Freerunning

That’s where we come in. Founded in 2008, WFPF brought together some of the world’s most accomplished Parkour athletes in an effort to preserve the sport’s values while also developing it responsibly. Over the years, we’ve worked with thousands of practitioners in over 50 countries. We’ve also partnered with a limited number of brands–usually those already rooted in the Parkour community–that share our enthusiasm for leading a positive, outside-the-box lifestyle.

WFPF Athletes Ewan Burns photographer

WFPF Athletes, Photo: Ewan Burns

So, when AEO came to us with their new AEO Flex/Denim line, we were curious… and when they told us that the jeans feature an innovative denim technology that allows for all kinds of extreme movement, we were excited.

We decided to put them to the ultimate test: Let’s see what some of the world’s top Parkour athletes can really do in them… and, hey, let’s film it too.

The result? Not only did we have an awesome time making the video, but, well, let’s just say you gotta see it to believe it. These jeans are the real deal.


Want to learn more about WFPF and what they do? Check out and And watch more WFPF videos here.

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