Good beauty products not only make you look beautiful, but make you feel beautiful. Our new Beauty For Real For Aerie collection does just that. We had an opportunity to sit down with Leslie, the founder of Beauty for Real, to find out more about this collaboration and inspiration behind the amazing product line.
Aerie: Can you tell us about Beauty for Real and how it got started?
Leslie: As a make up artist with the perspective of working with thousands of women over the years, I recognized a need to address beauty from a more realistic point of view. Both in terms of the way products are developed and produced and also the way they are presented to the consumer. Great, natural ingredients, simple straight forward and functional packaging along with a more “real” approach to photography and models is our highest goal.
Aerie: Beauty for Real for Aerie is all about enhancing your natural beauty. Can you tell us what inspired the collection?
Leslie: Gorgeous skin is always the canvas for looking beautiful and because this is a summer collection where more skin is exposed, we focused on enhancing and highlighting the skin.
Aerie: We love that these products contain natural ingredients. Can you explain this process?
Leslie: There are many old natural remedies that are tried and true, but there are also new natural ingredients that are being discovered everyday. We work with our research and development chemists to utilize the most natural ingredients in the most beneficial way.
Aerie: The Sugar Rush Scrub smells delicious! When is the best time to apply?
Leslie: Of course, it can be used morning or night in the shower, but I love to wake up with it in the morning as a reinforcement to my morning coffee. The brown sugar and coffee extract are like a sweet, yummy latte without the calories!
Aerie: The Beauty For Real for Aerie Sun Kissed Lip Gloss offers the perfect combination of moisture and shine. Can you tell us about the two different shades?
Leslie: They do have lots of great hydrating ingredients; Aloe Vera, Avocado Oil along with super anti oxidants; Green Tea Extract and Grape Seed Oil. Not only are they terrific summer colors, but the benefits are substantial. Pink Sands is really like an enhanced natural lip color and Sun-shine gives a bit of nude gold.
Aerie: The Aerie Beauty For Real Glow Stick comes in three different shades – High Tide, Cocoa Cabana and South Peach. What is the best way to apply this pretty bronzing illuminator?
Leslie: They can be used individually, but I like to use all three! Use High Tide as a highlighter anywhere you want to create a luminescent glow- on the tops of your cheekbones, down the bridge of your nose, on the cupids bow. South Peach is an amazingly fresh blush color- use it on the apples of your cheeks for a subtle pop of color. Coco Cabana is a bronzer that gives you the sun kissed summer glow you want without the sun exposure- blend it along your hairline, below your cheekbones and a touch on your nose and chin. Apply them from the stick and blend with your fingers, the creamy texture melts right into the skin for a most natural finish. They are also great to use on you collar bones and shoulders!
Aerie: The Sea & Surf Spray is a summer must-have! Do you have any tips for how to achieve perfect beach waves?
Leslie: I live in Miami where beach hair is the only way to go in the summer when it’s hot and humid. After showering, you can spray a bit in your hair, then let it air dry. When it’s nearly completely dry, spray a large section and then scrunch it up for a few seconds to set. The Meadowfoam Seed Oil conditions your hair and keeps it from drying out when you’re in the sun and wind. It makes your hair smell like heaven!
Aerie: What’s your favorite Beauty for Real for Aerie product?
Leslie: I really love them all, but I have to say, I’ve already used up 2 jars of Sugar Rush! It’s the way it smells and my skin feels so soft and hydrated after using it. I’ve become obsessed and have to use it everyday.
Aerie: What does being #AerieREAL mean to you?
Leslie: I love the idea that Aerie is more honest with its idea of what’s beautiful. Everyone has imperfections and it’s great when we can easily accept them, enhance our best features, feel great and get on with living a beautiful life.