Real Talk With Sun Bum

We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Our team had a chance to sit down with Bryan W., one of the coolest guys from the Sun Bum team to learn a bit more about the newest collection now at Aerie, the need-to-know facts about skincare and most importantly, the story behind their funky logo.


Aerie: Tell us a little bit about yourself! How did you get started working with Sun Bum?

Bryan: It was 2011 and I was at a trade show in Florida. I happened to walk by the Sun Bum booth. It was full of action, tons of people were crowding around to see what this new brand was all about. I made my way through the crowd and was Instantly drawn in by the Ape and all the wood grain bottles. I asked the guy working the booth what’s Sun Bum he replied Sun Care.  It was like nothing I’d ever seen before.  I knew sun care to be a medicine looking bottle like the one my parents forced on me as a child but this was the total opposite.  I knew at that moment this was a company I wanted to be a part of.

Aerie: We love your logo! What’s the story behind the monkey?

Bryan: We got lucky with the logo, people love it. No meaning, we just wanted a big, strong but relaxed character to represent the brand.


Aerie: What is a common misconception about sunscreen?

Bryan: Once you put it on your covered all day. No matter what your doing it’s super important to reapply regularly.

Aerie: We really want a tan this summer…is that a big no-no?

Bryan: Hey we like being tan too, but you just gotta take is slow. Use an SPF 15 or higher, you’ll still get color but without the burn.

Aerie: What’s the difference between SPF 15, SPF 30, and SPF 50? Which is a girl to use?

Bryan: SPF stands for Sun Protection Factor. Below is the approximate percentage of UVB rays blocked depending on SPF rating. The difference is surprisingly small. A higher SPF helps if you are fair skinned or have history of skin cancer. Remember, no sunscreen blocks 100% of UV rays.

SPF 15 = 93% Coverage

SPF 30 = 97% Coverage

SPF 50 = 98% Coverage

SPF 70 = 98.5% Coverage

SPF 100 = 99% Coverage

The main thing that affects protection level is applying it correctly. Dermatologists recommend using 3 tablespoons of sunscreen to protect your whole body. SPF ratings are significantly decreased if you don’t apply enough. Most people only apply 1/3 of the sunscreen they need. Make sure you use enough and don’t neglect hard to reach and easily forgotten places like your ears, feet and upper back.

Aerie: When is the best time to apply sunscreen?

Bryan: Anytime your out in the sun is a good time to apply sunscreen, but again, don’t forget to reapply every few hours.

Shop the Sun Bum collection now at Aerie and at!

Aerie: Why is using SPF lip balm important?

Bryan: Your lips get burn in the same way your skin gets burnt. So why wouldn’t you want to protect your kisser

Aerie: Which Sun Bum product is your favorite?

Bryan: I love my SPF 30 Face Stick. It’s easy to use goes on clear and is travel friendly.

 Thanks for the inside scoop, Bryan!

Be sure to pick up and pack this surf-ready SPF
so you can keep the fun going all day long!



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