Every season, we put together a press preview to showcase the latest American Eagle Outfitters and Aerie collections for fashion editors, bloggers and influencers in our New York City showroom. A press preview allows them to visit our showroom and see our new collection, talk to our PR team about what’s new at AEO and mingle with their peers.
Our latest preview was for our Holiday 2014 collection… and we did it this past July! That’s right… we were in a sea of wintery puffer jackets even when the rest of the world was rocking their AEO Festival shorties and Birkenstocks. Our showroom was beaming with neon lights flashing “Get Down” in a fun reference to our down puffer jackets that will be available this October.
We also gave our editors a sneak peek of the American Beagle Outfitters collection. ABO started as an April Fool’s Day joke to help rescue dogs in need, but thanks to your overwhelming response, we’re actually making the collection happen for Holiday 2014! Instagram star, @toastmeetsworld made a guest appearance at our event wearing American Beagle Outfitters, which was definitely a crowd pleaser.
Every prop, backdrop and styled outfit on a form took a lot of attention to detail. We even got to have fun with food, incorporating the theme of the season throughout the menu and serving items ranging from mini frozen hot chocolate to mini French Toast in our signature AEO back pocket.
Below are some exclusive pictures of our Holiday 2014 event. Be sure to check out the collection, which hits stores in November.
Tell us which pieces you can’t wait to rock this winter in the comments below!