Weekend Getaways: Sayulita, Mexico

Weekend Getaways: Sayulita, Mexico

At American Eagle Outfitters, we believe the journey is in the destination. To that end, we’re introducing a new feature on our blog. Every Friday, we’ll be featuring a different city—perfect to plan your upcoming weekend getaways throughout the summer, right? We’re kicking things off with a guide to Sayulita, Mexico, which was the location of our Summer 2013 photo shoot. Queue up the AEO Summer 2013 playlist and get inspired to pack your bags…


The best part of going on vacation is shopping for new clothes. Since you’re headed to the beach, a swimsuit is essential. Show off your tan with the AE Macrame Triangle Bikini and take your look from beach to bonfire with the AE Open Stitch Hoodie and AE Hi Rise Festival Shortie. Save space in your bag with the AE Ruffled Romper in case you need a dressier look. Round out your suitcase with surf-inspired accessories like the AEO Beaded Wedge Sandal, AEO Laceless Espadrille, AE Bustier Cami, AEO Macrame Bag, AEO Floppy Hat, AE Sunglasses, and a bunch of bracelets.

Girls’ Sayulita style.


Guys’ surf style is easy because you can start any look with your swimwear, like the AE Printed Board Short. Throw on an AE Photo Real Tank and layer with the AE Signature Hoodie Tee for cooler temps when the sun goes down. Pack brightly-colored AE Longboard Shorts and the AE Plaid Short Sleeve Button-Down for a dressier look. Finish your look with the AEO Straw Fedora, AE Destroyed Denim Cutoff Shorts, AE Flip-Flops, and AE Sunglasses.

Guys’ Sayulita style.


El Itacate: It’s no secret that we love tacos at AE (see our past travel guides). El Itacate, located right outside the main plaza, is one step above a taco cart with a few seats outside, but the food makes up for the lack of ambiance. Portions are large and cheap – we say go for the steak and mahi mahi tacos.

If you’ve had one too many tacos, head over to Orangy for a fresh-pressed juice or smoothie. Located a few blocks from the beach, Orangy is the perfect place to fuel-up for a day of surfing.

Orangy Sayulita, Mexico American Eagle Outfitters Summer 2013

Grab a fresh-pressed juice at Orangy.

Before you leave town, don’t forget to stop by ChocoBanana, overlooking the town plaza. Their house roasted coffee is the best in Sayulita and their namesake ChocoBananas are world-famous. Grab a frozen chocolate banana covered in your choice of granola, coconut, or sprinkles to cool down after a day on the beach.



Sayulita is above all else a surf town. Don’t worry about packing your board – the beach is lined with surf rental and instruction shops. Not into the surf scene? Try stand-up paddle boarding, or SUP. Most of the shops will have SUP boards for rent and it’s a great total body work out.

Sayulita Mexico Surfing American Eagle Outfitters Summer 2013

Don’t leave Sayulita without learning how to surf.

If you prefer a day of relaxing to hitting the waves… well, you’re on the beach! Spend the morning catching some rays and after lunch, wander the streets of Sayulita and load up on handmade jewelry, tote bags, and trinkets to bring home to your friends.

American Eagle Outfitters bracelets Sayulita Mexico Summer 2013

Handmade bracelets created especially for our shoot.

Need a little more inspiration for your Sayulita trip? Check out our Sayulita Pinterest board and book your plane ticket now.

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Endless Summer 2013

Endless Summer 2013

Long before our latest collection hits stores, the marketing team starts developing the story behind the season. The Copywriting team gets together after their first glimpse at the collection to create a seasonal story — or “mantra” — which provides the inspiration, point-of-view and vibe for the rest of the season. Now that our Summer marketing is in stores and online, we wanted you to see the story that started it all.


This is Summer. Summer is about letting loose. It’s about sun-inspired style, coast-brightening colors, and the salty breeze blowing through your hair.

American Eagle Outfitters Summer 2013 Sayulita Mexico


No RAs, TAs, or GPAs. No cafeteria food or 6 a.m. alarms. Summer’s about beach bonfires in your favorite shorts.

American Eagle Outfitters Summer 2013 Sayulita Mexico

Warm days in surf stripes, tribal prints, and Ts.

American Eagle Outfitters Summer 2013 Sayulita Mexico


No rules. No worries. Just road, waves, and freedom. This is Summer. Your Endless Summer. Live Your Life.

American Eagle Outfitters Summer 2013 Sayulita Mexico

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Styled by Preston: Metallic Tanks

Styled by Preston: Metallic Tanks

Our Director of Styling, Preston, shows you how to wear the metallic tank trend. We’re loving this trend-right look for summer—it’s a really cool take on a classic vintage-y tank top, and the metallic overlay gives it a more dressed up factor for summer. We paired it with a corduroy short in a washed out print and a bohemian sandal for a hippie boho vibe with a bit of glam.

Shop the look:

AE Shine Open Stitch Tank

AE Paisley Corduroy Midi Short

AEO Embroidered Fringe Bag

AEO Studded Fringe Sandal

Plus, show us how you wear AE on Twitter & Instagram with #AEStyle for a chance to be featured on our blog!

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From Pool to Party: How to Accessorize Your Swim

From Pool to Party: How to Accessorize Your Swim

At American Eagle Outfitters, we believe your individual style starts with the perfect pair of jeans. But now that the sun is hot and the days are long, we’re all about building your look around an equally versatile piece : the swimsuit.

One of the greatest things about summer is the freedom to go wherever and do whatever you want. But dressing for infinite possibility might seem impossible. Take it from us though – once you find your go-to swimsuit, the rest is easy.

Just like AE jeans, our collection of summer swimwear features a huge assortment of silhouettes and fits to match your style. Check out all of our sun-inspired and beach-ready styles and find your perfect fit. We love the AE Macrame Triangle Bikini for the classic shape and intricate crocheted design.

Beach to Boardwalk

To prep for a casual day in the sun, top off your swimsuit with trend-right Photo Real Tanks and the true essential of summer: the shortie.  Finish the look with metallic flip-flops and a bold embroidered backpack to help you stand out from the boardwalk crowd.

Stay cool in the summer heat with look #1

Get the look:

AE Beach Tank

AE Destroyed Festival Shorties

AEO Summer Flip-Flop

AEO Embroidered Backpack

AE Square Sunglasses

Beach to Pool Party

Even better than being at an awesome pool party? Being best dressed at an awesome pool party. Layering a simple tube or corset top over your swimsuit adds an unexpected element that will take your poolside look to the next level.  Balance things out with a flowy maxi skirt, boho accessories and dark shades.

Go bohemian with look #2

Get the look:

AE Sweetheart Copped Corset (similar)

AE Pleated Maxi Skirt (similar)

AEO Beaded T-Strap Sandal

AEO Beaded Floppy Hat

AEO Beaded Bracelet Set

AEO Oversized Sunglasses

Beach to Night Out

Dressing your swimsuit for a night out may actually be the easiest look of all. A simple striped sundress is both effortless and perfectly put together. Add a little shine with a classic necklace and metallic clutch, dress things up with strappy wedges and a boho printed scarf and VOILA! No one will ever know you came straight from the beach…

Go “Nauti-cool” with look #3

Get the look:

AE Knit Coverup (similar)

AEO Faux Snakeskin Clutch (similar)

AEO Strappy Wedge Sandal

AEO Wrap Watch

AEO Chain Necklace

AEO Printed Loop Scarf

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AE Friends & Family: Preston K., Director of Styling

AE Friends & Family: Preston K., Director of Styling

We are excited to introduce our new Director of Styling, Preston K. Preston is responsible for creating the overall styling direction for each season. He partners with the designers early in the season to learn about their inspiration for the product, then makes it come to life in all channels of the business related to style – from styling the looks you see in store and online imagery, the PR showrooms, to the mannequins in store.

How did you discover your passion for styling and fashion?

I’ve been creative for as long as I can remember. My start in the industry was creating window displays and working in Visual Merchandising. I really started to enjoy pulling looks, pairing items together, and working with color and textures. Oddly enough, dressing mannequins ended up not being so different from dressing models – except the models are a bit more talkative.

How did you get your start as a stylist?

I was working retail in Boston during college and was recruited by an executive for a large, American luxury brand. What seemed to be a simple interview turned into almost 10 years of creating, styling, and learning the business. After years in the visual merchandising world, I still found myself wanting to do more…. at the same time, a stylist role became available at the company, and the rest was history for me.

What’s the coolest place you’ve traveled for your job?

The last brand I worked with was a British heritage brand, so I was lucky enough to travel to London almost every month. As much as I fell in love with London and considered it my second home to NYC, I would say Paris was the best place to work. The dining and shopping were obviously incredible, but the people and style watching was amazing.

 Who or what has been the most important influence in your life?

My parents have been a huge influence in my life, teaching me the rewards of working hard and staying dedicated. I had my first job when I was 14 working at an apple orchard in Pennsylvania. Although it seemed like a horrible idea that my parents had back then, it really taught me the important of work/life balance.

What is your dream job?

I love styling, creating, and the overall business of my industry. One day I’d love to work on my own products, whatever they may be.

What is next on your ‘To Do In Life’ list?

More travel to Europe!

Where do you find your inspiration?

Living in New York inspires me. I really take note of what people are wearing, from downtown kids to the uptown set – it’s all important.  Of course the shows and trend reports are always important, but I like to take inspiration from the city itself.


Preston on the streets of NYC.

How would you describe your style?

I grew up on the East Coast, living in Philadelphia, Boston & New York, so I’ve always been a pretty preppy guy. I like to mix my love for classic American dressing with some cooler, more trend driven elements.

How does your work influence your style?

Work & my style are one in the same for me. Working on different shoots, brands, locations, and trends always tend to influence the way I dress. The AE crew was making fun of me in Mexico during our summer shoot – I flew into town wearing chino shorts and a chambray shirt, and left wearing way too many neon bracelets, beaded necklaces and straw hats.

Preston took up the local style in Sayulita during our Summer 2013 photo shoot.

What trend are you most excited about this season?

For guys I’m still liking the interjection of camouflage into an everyday look. I think of it as kind of the  new leopard print for guys. Girls wear leopard bags, hats, jeans and shoes… we have camo.

What jean fit do you live in?

I’m liking the AE Destroyed Slim Straight Jeans. They’re slim without being too skinny and have just the right amount of wear & tear to give a cool, worn-in look.

What is your favorite look with jeans?

I like mixing textures: a ripped up jean with a more tailored suit jacket, or a clean selvedge jean with a vintage army coat.

Want to see more from Preston? Check back on Thursday for our first video in our Styled by Preston series. He’ll be taking your through all of the biggest trends for summer and how to wear them.

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Meet the Cast: Summer 2013

Meet the Cast: Summer 2013

Check out the real individuals picked by you during Project Live Your Life this past fall now featured by us in our Summer 2013 campaign. We flew the entire cast to Sayulita, Mexico for a week to shoot with renowned photographer RJ Shaughnessy to showcase their style and personality. Click through below to learn more about each individual.

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