Aerie couldn’t wait to spend another weekend in Indio. We kicked it off with a party at the Corona Yacht Club with FILTER Magazine and handed out loads of Aerie goodies, including our new Festival Bra. Party-goers were greeted by the Aerie team, danced to the all-girl rock & roll band, Feathers, and generally had a blast!
Friday morning came and before we knew it, we were off to our first day of the festival! We rode the Ferris wheel, ate amazing food and soaked up the California sun. We danced, sang, and had an amazing time to bands including the Yeah Yeah Yeahs, Alt-J, Passion Pit and Jurassic5, who all rocked the day and night away. Aerie bags and wristbands were handed out to appreciative party-goers who couldn’t wait to get their hands on their free bandeaus. To top off the night, we experienced our first celebrity sighting when we spotted Lucy Hale. Talk about an OMG moment!
On Saturday morning we headed off to the Empire Polo Club for day two of the festival! We spent the day checking out trends (lots of shaped sunglasses, flower crowns, crop tops and high-waisted shorts) and snapped Instagram photos of girls wearing Aerie. Day 2 bands that rocked included The Postal Service, Sigur Ros, Phoenix, Major Lazer, Yeasayer and The xx. We turned in our dancing shoes and ended the night with Coolhaus cookie sandwiches and pizza from Spicy Pie… both excellent food choices!
Despite the sad realization that Sunday was our last day in California, we knew were guaranteed to have a good time. We hit the concert grounds running! Pretty Lights put on an amazing show and La Roux played her hit song “Bulletproof”—she had the whole crowd dancing! The weekend ended with a killer performance from Wu-Tang Clan followed by Red Hot Chili Peppers.
All in all, it’s safe to say that Aerie had two weekends in Indio that we will never forget. Until we meet again, California!