Jenn Rogien Q&A: Aerie Swim

Jenn Rogien Q&A: Aerie Swim

Before we know it, summer will be in full swing and we all know what that means… we’ll be trading our sweaters for swim! We’ve asked our Aerie Style & Fit Expert (and the Costume Designer for HBO Girls), Jenn Rogien, to answer some of our frequently asked questions regarding swim trends and the styles that “suit” you best. Take a look at what she had to say.

1: What swim fit do you suggest for Aerie girls who are active on the beach and in the water?

The best suit is all about playing up what you’ve got! Choose a suit that makes you feel confident and pretty and carries your unique style all the way through to your swimwear. Go for a bold color or a great pattern that makes you feel awesome. Pick a style that is flattering to your shape and hit the beach! I like Aerie’s Emma Bikini–support and lift at the bust, fun details at the hip to make legs look longer and a fantastic pattern to keep it fun and flirty.


Check out Emma, for a flattering look.


2: What frames do you suggest for each body type? 

Minimize a Large Bust: Go for support in the shape and the straps and extra space in the cups. A tankini is a great option for a bit of camouflage, especially with a V-neck or crossover bodice. Make sure the bust line has an easier fit for an overall flattering look. Try the Plunge One-Piece Swimsuit: the underwire will add support.

The Aerie Plunge One-Piece minimizes the bust but adds a flattering touch.

Slim My Hips & Thighs or Minimize My Backside: Go retro! There are so many great modern suits inspired by retro swim silhouettes with flattering and flirty skirts. If that’s not for you, opt for dark solid colors with coverage over the thighs and tush, like the Twister Retro Halter Top Bikini. You can work in pattern or color near your face and pair your suit with a chic beach cover-up for comfort.

Try our Twister Retro Halter Bikini to minimize the appearance of your thighs and tush.

Flatten My Tummy: Opt for a one-piece suit or tankini, like the Striped Tankini with a control panel. The options this season are cute and flattering. Ruching at the waist and over the tummy offer texture and visually break up the target area to help hide your problem areas.

Try our Aerie Striped Tankini to minimize your tummy.

Show Off My Tush: Go for a great bottom with interest over the booty– think ruffles, pattern or color blocking. Depending on your shape, the cut of the leg opening can really help show off your assets. If you have a full booty, try flaunting a hipster. If you’re perkier, try working a tiny bottom like the Floral Bikini Bottom. And for anyone, try the Ruched Bikini Bottom – it has just the right amount of detail.

Try our Aerie Floral Bikini Bottom to flatter a perky booty.

Make My Legs Look Longer: This is all about the cut of the leg opening. The higher the cut of the hip of the suit, the longer the leg will look. Go for side tie bottoms or bottoms with side cutouts, loops or rings, which allow the eye to travel up the leg. For the Aerie girl who’s more adventurous, choose a suit that laces or ties up the side well above the hip, leaving the hip area open.

Try our Aerie Tassel O-Ring Bikini Bottom to lengthen the appearance of your legs.

3: What frame is best for our smaller chested Aerie girls who want a bit of a lift so that they look more feminine, not fake?

The key to creating curves is balancing what you have and visually adding to the top, bottom or both.

To add to the bust, opt for a bit of padding or some visual tricks–ruffles at the bust, a crossover at the front, ruching over the cups. In either case, go for a suit with built-in cups, which helps create curves. Try the Ruffle Bandeau Bikini: ruffles in just the right spots!


To build killer curves, go for a suit that has texture over the bust like our Aerie Ruffle Dot Bandeau Bikini.

To add to the bottom, go for ruching, ruffles or other trim that will add volume visually. This is a case where horizontal stripes are great! Stripes lead the eye across the body and give the illusion of fullness. Use them at the hips and bust to create curves. Try the Striped Retro Halter Bikini Top with subtle stripes and flair. Or for custom curves, try the Maddie Pushup Polka Dot Bikini with ruffles. Maddie’s custom designed cups give you a boost based on your cup size, so you get the lift that’s right for you—and strategic ruffles create curves.

Try on the Aerie Striped Retro Halter for a fuller and flattering effect.

4: How do you best accessorize a swimsuit?

I go for lots of sunscreen, a great coverup, a wide brimmed hat and awesome sunglasses. A great bangle and some fabulous earrings are always fun, but watch out for materials that sun, salt, sand or chlorine might damage.

Add accessories to your swimsuit for a great look!

5: What’s one suit every girl should own?

A classic solid color suit that flatters your shape will take you from spa to pool to beach and always have you looking cute.

You can never go wrong with a solid one-piece swimsuit.

6: Does color matter? What hues can Aerie girls wear to complement their facial and hair features?

Color is one of my favorite things about swim! A bathing suit is a great way to experiment with color in your wardrobe. Have a little fun with patterns too!

Go with Aerie’s Floral Retro Halter Bikini to add both color and patterns to your swim wardrobe.

7: Are there any swim fits that girls should steer clear of?

I don’t often think that any one style is a complete do or don’t–it’s all in how you wear it.

8: What pattern or style is “in” right now for swim?

There are some great things happening in swim and Aerie has your favorite bra fits now in swimwear.

Great vintage-inspired prints and feminine details pair brilliantly with another spring/summer trend–shorts with great details.

COLOR! Neon keeps going and I’m seeing the addition of sorbet colors and pastels. Happy colors!

There are great vintage silhouettes in both one-pieces and two-pieces for a little retro flair on the beach.

Neon is a definite “in” when it comes to summer 2013 trends.

No matter your size, shape or preference, Aerie is here to make you look and feel your absolute best! Be sure to check out our most loved bras now available in swim. If you’re in NYC visit us today, April 9, for our Aerie & Seventeen Magazine Swim Launch Party in our Times Square Store!

Aerie & Seventeen Magazine invite you to dive in! For more details, click here:


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