Meet the Cast: Sierra

Meet the Cast: Sierra

Inspired by their passion and enthusiasm, we took eight individuals on a journey to the wilds of Oregon. Read below to find out more about one of the inspiring people featured in our Holiday 2012 campaign.

Meet Sierra: a skier, surfer and yogi from Park City, UT. Sierra tried out college but realized the routine wasn’t for her – she needed life now. She sold everything she owned and moved to South America to ski and immerse herself in living life.  Sierra continues to live the nomadic lifestyle – if it doesn’t fit in her Subaru, she doesn’t own it.

To get to know the personalities of our holiday cast we took a peek inside their suitcases and had them describe the contents in their own words. Take a look at what Sierra can’t live without.

Sierra Quitiquit for American Eagle Outfitters Holiday 2012 pack light images

I’m often on the road chasing fresh powder, surf or the next beautiful adventure. I always bring a few of my treasures with me so I feel at home no matter where in the world my heart leads me.

Are you an adventurer and thrill seeker like Sierra? Let us know in the comments below.

Check out Sierra’s Pinterest board to see more of her favorite things and her favorite AE styles.

Follow Sierra:

Twitter: @SierraQuitiquit

Instagram: @SierraQuitiquit

Tumblr: WanderThisEarth

Meet the Cast: Cartier

Meet the Cast: Cartier

Inspired by their passion and enthusiasm, we took eight individuals on a journey to the wilds of Oregon. Read below to find out more about one of the inspiring people featured in our Holiday 2012 campaign.

Meet Cartier: a student, rapper and world traveler from Detroit, MI. Cartier’s fashion is influenced by the places he travels – he’s been rolling his jeans since he returned from London.  He hopes his music will help the people who hear it and wants to be a positive influence on others.

To get to know the personalities of our holiday cast we took a peek inside their suitcases and had them describe the contents in their own words. Take a look at what Cartier can’t live without.

Cartier Sims Rapper from Detroit Michigan Pack Light Items

It’s almost as if these possessions make up who I am. The friends I’ve made during my travels know that these items are significant enough to define me.

Are you a rapper or world traveler like Cartier? Let us know in the comments below.

Check out Cartier’s Pinterest board to see more of his favorite things and AE styles.

Follow Cartier:

Twitter: @cartiersims

Instagram: @carterglenn

Meet the Cast: Tiara

Meet the Cast: Tiara

Inspired by their passion and enthusiasm, we took eight individuals on a journey to the wilds of Oregon. Read below to find out more about one of the inspiring people featured in our Holiday 2012 campaign.

Meet Tiara: a musician and songwriter from Indianapolis, IN. Tiara previously wanted to be a fashion designer, but discovered music to be the real artistic outlet she was looking for. She wants her music to inspire people, to be relatable and to be real. Tiara just graduated from college and is ready to completely immerse herself in her music career.

To get to know the personalities of our holiday cast we took a peek inside their suitcases and had them describe the contents in their own words. Take a look at what Tiara can’t live without.

Tiara Thomas suitcase American Eagle

I brought items that keep me entertained, happy and comfortable on a regular basis. I chose a few musical instruments that are a huge part of my everyday life, a book because I like to read, as well a scarf and my favorite pair of comfy boots that represent my interest in clothes and fashion. Everything I brought was pretty simple but they’re all things that make me happy.

Check out Tiaras Pinterest board to learn more about her and see her favorite AE styles.

AE Friends & Family: Meet Marcie E., Director of AE Foundation

AE Friends & Family: Meet Marcie E., Director of AE Foundation

So you want to change the world? At American Eagle Outfitters, so do we. Our corporate responsibility and charitable projects are headed by the AE Foundation. Marcie E., Director of AE Foundation, sat down to talk to us about the different projects the foundation is working on and how she got her start working with non-profits.

What is your educational background?

I have a business degree in Management Information Systems from Pace University and a Masters of Public Management from Carnegie Mellon University.

How did you get involved in a charitable foundation career path? 

I started my career at the Make-A-Wish Foundation raising funds at schools and colleges to fulfill wishes for children with life-threatening illnesses.  It was amazing to see the kids come together to help other kids in need.  When the former director of the AE Foundation announced that she was leaving, I sent her an email and told her that I’d love to have her job.  Luckily, my non-profit experience and degree in public management made me a good candidate.

What makes a charity right for American Eagle Outfitters to work with?

First, we reach out to our customers to find out what causes and charities are most important to them.  In a recent survey, customers told us that the environment and education were causes they felt most passionate about.  Once we have a cause in mind we try to support charities that involve youth in our customer demographic.  For instance, we support the Student Conservation Association which is a national conservation force of high school and college students who render two million hours of service annually to the preservation of America’s public lands. AEO is the presenting sponsor of SCA’s Alternative Spring Break program.

What has been one of your favorite projects with the AE Foundation?

A few years ago we helped Jumpstart launch their Read For the Record program.  Last year, our customers and associates helped Jumpstart reach more than 2 million children reading the same book on the same day to break the World Record and bring awareness to the crisis in early childhood education.  Jumpstart strives to give low income children the skills they need in the hope that one day every child in America will enter school prepared to succeed.

How did AE Foundation become involved with Bright Pink?

Our former Chief Financial Officer was one of the founding board members of Bright Pink.  She introduced us when we announced that we were looking for a charity that supported the prevention of breast cancer in young women.  The good work they were doing was a perfect fit for Aerie.

What are some exciting projects coming up with the AE Foundation?

AE is supporting the One Young World event in Pittsburgh this month.  One Young World is the premier global summit for leaders in their 20’s. Nearly 1,500 young leader ambassadors from 190 countries will come to Pittsburgh for One Young World on Thursday, October 18 through Monday, October 22.  Modeled after the World Economic Forum in Davos, Switzerland, the delegates will discuss the most pressing issues of the day including education, sustainable development, human rights, global health, leadership, and governance and transparency.   President Bill Clinton will be giving the keynote address at the Opening Ceremony.  More info can be found at www.OneYoungWorld.com.

What’s the coolest place you’ve traveled with your job?

Last summer I took two AE store managers to New Orleans to install recycled denim insulation in a couple Habitat For Humanity Homes.  The insulation was a result of our Old Jeans, New Hope denim recycling drive which occurred in AE Stores last October.  We collected 61,672 items of denim which produced enough insulation for 123 Habitat For Humanity homes.  It was an amazing experience to see New Orleans seven years after Hurricane Katrina.  Many of the houses in the 7th and 9th wards were still boarded up.  While we were there we got to meet the woman who will be moving into one of the Habitat houses this fall.  Check out the video of our experience on our Youtube page.

What tips do you have for someone who wants to work with charities as a career?

There are a surprising number of non-profit job opportunities in our country.  If you love giving back and think you might want to get in to the non-profit sector I’d suggest volunteering and getting as much experience as you can.  Keep in mind that non-profit organizations need all types of skilled and professional workers with expertise in areas such as accounting, information technology, fundraising, communications, marketing, etc.  You don’t need one specific major or degree to find a job in the non-profit sector.

What are your personal favorite charities and volunteer opportunities?

I like to support environmental organizations and charities that assist people in third world countries.  Lately, I’ve been trying to get my young sons involved in giving back.  Our last volunteer project was with an organization called Family Promise and we spent an evening playing with the kids from a homeless family.

How can customers or associates get involved with AE Foundation?

We sponsor several opportunities throughout the year for our customers and associates to engage in our charity efforts and we will be posting even more opportunities on a regional level in 2013.  The best way for customers to get involved is to follow us on Facebook and Twitter to find out what’s happening and join us.

What are your other interests or hobbies?

I have 4 little boys at home so most of my free time is spent with them.  When I do get a little time to myself, I enjoy running and reading.

Marcie E Director of AE Foundation and her family in Deer Valley 2012

Marcie and her family in Deer Valley earlier this year.

AE Friends & Family: David Jones, One Young World Founder

AE Friends & Family: David Jones, One Young World Founder

American Eagle Outfitters is a proud sponsor of One Young World Pittsburgh. One Young World is a global youth leadership summit, bringing together young leaders in their twenties from 190 countries worldwide. This will be the first year that the summit will be held in the United States, and it is the second-largest gathering of young people outside the Olympic Games! One Young World Pittsburgh will feature talks and discussions by Ariana Huffington, Bob Geldof, Fatima Bhutto, Imran Khan, Jamie Oliver, Jimmy Wales, Joss Stone, Muhammad Yunus, Natalia Vodianova, Oscar Morales, Pete Cashmore, Jack Dorsey and Rahul Gandhi this year. Former U.S. President Bill Clinton will be the keynote speaker. One Young World was founded by David Jones, Global CEO of Havas, and Kate Robertson, UK Group Chairman, Euro RSCG.

David Jones was gracious enough to do an exclusive interview for our blog. Read below to learn more about David, One Young World Pittsburgh, and how young people can make a change in the world.

What is your motivation and inspiration for One Young World (OYW)? Why did you choose to invest in youth leadership?

This generation of young people is really unique: technology has made them the most knowledgeable generation in history, their access to information and knowledge has made them the most responsible generation because they are aware of all of the issues facing the planet, and finally they are the most powerful generation ever as they best understand the digital and social revolution taking place and how to use its tools to drive and effect positive change. It is vital that we listen to them and we hope that One Young World gives them a platform where a global audience hears their views and ideas and where they can connect with each other as well as current leaders to create practical agendas for change.

For my own business, the creation of One Young World, a not-for-profit and global movement to give the brilliant young people of the world a platform to effect positive change, is my attempt to show that we have a purpose beyond profit. It is our tangible way of showing what can be done and comes out of the strengths and beliefs of the organization.

As Co-Founder, what is the most rewarding part of seeing your idea materialize in London, Zurich and soon-to-be Pittsburgh?

It’s exciting to see some of the blue-chip businesses that send their talented young people to One Young World make the most of what their delegates have gained by creating internal networks and systematizing ways they can really listen to the younger generation’s perspectives and implement their ideas.

It’s also hugely rewarding to see Ambassadors independently make connections with each other to drive positive change together. For example, there are Ambassadors from the USA, Australia, France and Zimbabwe working together to source and distribute educational materials to children in disaster-hit areas such as Haiti and East Timor. They are able to work together without the constraints of geographical or indeed, sector boundaries, in ways for which their elders seem to have less capacity.

American Eagle Outfitters (AE), headquartered in Pittsburgh, Pa., cannot dream of a better place than the Steel City to host OYW. What made you choose Pittsburgh as the first American host city?

One Young World was impressed by the passion of the bid produced by Pittsburgh for the Summit. The city offers a unique transformation story.  With its people and many businesses and corporations expressing great interest in positive global change, Pittsburgh will be the “heart” of the Summit by encouraging, inspiring and supporting the delegates. It’s a great selection for the backdrop of OYW.

Never before has OYW hosted breakout sessions for local companies to open up dialogue with delegates. AE will be hosting a breakout session during the summit for delegates to discuss topics like corporate responsibility, social business, environmentalism and philanthropy. Our CEO, Robert Hanson once said, “Being a responsible corporate citizen and a highly profitable business are neither mutually exclusive nor conflicting. On the contrary, they are inextricably linked and in fact complementary.”  How do you balance being CEO of an advertising business and co-founder of a non-for-profit youth oriented charity in your day-to-day life?

There’s nothing to balance. The two things are perfectly aligned.  In simplistic terms: in the last century we’ve viewed doing good and making money as very opposite ends of the spectrum. In the past, NGOs and charities have had great intentions and often poor execution, whereas businesses have had great execution but often, poor intentions. The global and financial meltdown has shown where irresponsible behavior of governments and businesses and banks leads us. I think the opportunity for this century is for businesses to show that doing good and making money don’t have to be at opposite ends of the spectrum. That’s what the younger generation believes and wants.  For example, in Spain today there is 50% unemployment for young people. So, they want businesses to do well and create jobs. What we see through One Young World and also our major global studies is that this generation gets that a business has to make money but they want it to make money in the right way.

In the advertising and communications industry we are great at using creativity to change people’s behavior, to get them to buy product A instead of product B. But you can also use creativity to change people’s behaviors in ways that make the world a better place. I believe this is not only an opportunity but also an obligation for those of us in the creative industry and that we can use our talents to address some of the bigger issues facing the world.

It’s the brilliant younger generation that is at the forefront of positive change in the world. They not only feel they have an obligation to change the world but they also believe they can.

Why do you think it is important for companies to open dialogue with young people?

These young people are the future consumers and leaders of the world. They have the power in the digital age to reward or sanction businesses and leaders, depending on whether they like their values and beliefs or not. They will decide both who they buy from and who they work for based increasingly on those values.

Today’s young people want to work for a company that has a purpose beyond just profit. They want to work at companies they are proud of working for. So, it makes sense to listen to what they want because if your company is aligned with their desires then you will be more successful because the best talent will want to work for you.

My view is: even if we get it wrong, from what I have seen at One Young World, the next generation won’t, and they will force the world to be better.

You once said in a 2009 interview with Marketing Week prior to the first OYW summit, “Success will be measured in the number of attendees that go on to run countries and big businesses in the future. We’ll also see how much impact the resolutions have when presented to world leaders and the wider global community.” In its third year, OYW currently has more than 375 projects and initiatives involving  more than 100 countries. Do you think OYW is successful to date? What type of success is on the horizon for OYW?

We’re still in quite an embryonic stage, but yes, we’ve been amazed by everything that has been achieved and we’ve surpassed our greatest expectations. From the depth and scale and number of tangible projects, to the amazing counselors who believe in its power, to getting 1300 people from 180 countries together, making it one of the largest representations of countries other than the Olympic Games and United Nations, to the way we’ve seen so many of these brilliant leaders change and grow and develop. It’s incredibly exciting.

It’s been said “OYW is arguably the most forward-looking and comprehensive piece of corporate social responsibility ever attempted.” We know how you’ve changed standards for corporate responsibility and the non-profit world, but how has OYW and the overall experience changed you?

Yes, the brilliance of our young people has inspired me and shown me just how much we have to learn from them. The brilliance of these young leaders, their ideas, and perspectives are humbling.

This year’s OYW summit welcomes counselors whom you’ve dubbed ‘digital pioneers’ like Arianna Huffington, founder and CEO of Huffington Post; Jack Dorsey, co-founder of Twitter; Pete Cashmore, founder and CEO of Mashable; and Jimmy Wales, founder and CEO of Wikipedia.Why is it essential for digital pioneers to be represented at OYW?

The digital revolution is changing the world. Social media has given people the power to create global movements. It is changing the world at a rate I don’t think people fully understand. The young people are those who best understand the power of these new tools. To have the brilliant creators and pioneers of these tools join us at One Young World is an amazing opportunity.

You said in an IBM Think Forum interview, “The reason I’m so interested in the brilliant young people around the world is I just think that you see a different attitude and mentality in them. Now, whether they will keep that, we will see.” How can OYW keep this momentum going?

I think we’re at the start of a brand new era for business that will be exciting for those who get it right and a real problem for those that don’t.  I also think the most interesting thing is that some of the world’s biggest businesses like Unilever, one of One Young World’s greatest supporters, really are leading the way among the big businesses are now stepping up to this challenge.  There is a major movement starting to drive business to a better place. One Young World is part of that movement and hopefully a catalyst to driving real positive change.

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