Lauren R., Manager of Direct Business Strategies, travels from photo shoots all over the world to the AE Photo Studio to make sure that the right products are seen in our marketing materials. We sat down with Lauren to learn a little bit more about her (and learned a great new joke!) and what she does at AE.
What is your background?
I went to Miami University of Ohio. I had an amazing three years and immediately came to work for AE. AE recruits at Miami, which is how I got my job.
What does your job at AE entail?
Currently I’m the Manager of Direct Business Strategies, which means I’m responsible for managing the way our marketing partners show our product and how it’s outfitted. I work for both AE and Aerie, ensuring we have the right product highlighted on the website through marketing, trend guides and overall outfitting in our photo shoots & photo studio shoots. It’s a pretty sweet gig! I landed this role a few months ago. Previously, I was the Manager of Women’s Business Strategies and prior to that I was on the Women’s Merchandising team as the Sr. Assistant in T’s and Polo’s.
What is your favorite part of your job?
I love that I get to work with different people and everything is a team effort. Don’t get me wrong, I have my sole responsibilities, but at the end of the day everything we do around here is usually done as a team. Being at a company with people my age helps me get through some of the demanding challenges I face. Retail is crazy, so it’s nice to have a little fun relief throughout the day.
What is the coolest place you have traveled for your job with AE?
Not Costa Rica, not Alaska, and not Palms Springs… I’d have to say Nashville! I met a lot of great people on that shoot, including my boyfriend!
What was your role during the Back to School shoot?
I was responsible for building outfits with the stylist and managing those outfits on location, ensuring we capture the looks and product shots necessary for the season. Shooting on real people in that many different locations meant changes and reactions to our situation, so I had to be there to make decisions based on those challenges.
What was your favorite part of the Back to School shoot?
Meeting so many new people was the best part. Obviously hanging out in fun cities for a month was a perk, too.
If you weren’t working at AE, what would you want to be doing?
Teaching myself how to cook and working on my watercolors.
How would you describe your personal fashion?
Awesome. Or… a little flowy, loads of jewelry, grown out highlights, and great shoes.
Where do you find your inspiration?
I love Pinterest. It’s so great to get different ideas from so many people, instead of one resource. I could look at it all day: style, food, crafts, decorating… it’s endless.
Do you have any cool interests or hobbies?
My dog, antiquing, under the sea creatures, my new apartment, Parks & Rec, unsuccessfully baking, shopping, driving to Ohio, watching terrible movies (thanks to my boyfriend, Drew) and telling great jokes. Have you heard this one?
Why was the baby blanket sad?
…It was a little down!